Gale Training

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Welcome to part two of your Gale

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Presents: Excel Adult High School onboarding.

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During this session, we'll be discussing program

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promotion. So strategies to

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help get the word out to your community

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and ways to reach adults who might be interested

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in applying for Excel.

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I'm Allie Everett, your senior customer success

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manager here at Gale. And at the end of

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this training today, I'll share my contact information.

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Should you have any questions?

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Our marketing team here. A Gale has

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built a comprehensive marketing and

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recruitment plan to help your library

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achieve success with Excel Adult High

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School. We are here every

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step of the way. So please don't hesitate

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to reach out as you're planning your launch

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and down the road too as you continue

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your outreach.

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So let's talk about your student recruitment website

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on the screen. Here is Boston

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public libraries

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and yours will look similar. Although

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of course, it will have your logo and contact

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information at the top, please

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check your email for the URL to

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this site and please make sure that you link

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this recruitment site to your library's

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website.

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Here is where potential students can

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browse and learn all about the program.

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Before applying,

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prospective students will use the get started

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button to submit an application.

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Then as soon as they submit the application,

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you'll be able to see their application

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on your admin dashboard.

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Since this website is the only way

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for new applicants to apply, we

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recommend making it easily and readily

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accessible.

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Mark records are available for this

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site and by adding mark records

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to your library catalog, it will

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be easily discoverable. Please

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look for mark records in your email

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for a more in depth tour of

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your recruitment site. Please check out

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the tutorial on the gale support site.

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So how will potential students find

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your program information

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making it easy to locate is key.

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An example here

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it takes two simple clicks to access

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Boston Public Library Excel

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student recruitment site from

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their home page. You click services

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then earn your high school diploma online

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and you're there

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other libraries have listed Excel

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under online learning resources,

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adult learning careers

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and continuing education.

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We also recommend adding Excel to

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your A to Z list. If you have one,

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if you currently offer a GED

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task or high set program,

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we recommend including Excel near

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those as well.

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When preparing to launch the program,

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consider promoting Excel on your landing

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page.

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Feel free to use one of our social

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media images on your scrolling carousel

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as a banner or perhaps

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as a sidebar link.

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Be sure to include the link to your recruitment

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site. So that applicants can

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submit an application

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a few more ideas here. Uh Rosenberg

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Library used one of our Facebook

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images of a working parent at their computer

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on the sidebar of their landing page

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prior to launching the caption said

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coming soon

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to generate interest and after

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launching, they changed the caption to accepting

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applicants.

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Newark Public Library used one

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of the web icons available on the gale

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support site on the bottom of their landing

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page next to some of their other adult

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learning resources.

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Another option is creating an

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additional header or drop down

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specifically for Excel on your

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landing page.

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This allows the user very easy

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access since it just takes one click

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to access your student recruitment

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site. So

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let's talk about some ways to get

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the word out.

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We recommend collaborating with your team

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and having an internal discussion about

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local organizations that you want

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to, to connect with.

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You might already have some established partnerships

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with businesses and organizations in your

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community. Please leverage

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these partnerships to promote Excel.

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Don't be afraid to ask for student referrals.

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You never know who is looking for an opportunity

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like this.

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Some suggestions here consider

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partnering with nonprofit organizations,

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job centers, local government

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agencies, education

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and career focused organizations

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and the business community as well as they're always

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in need of an educated workforce.

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The bottom line is that your library

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is now offering a chance of a lifetime

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for those in need of a high school. Diploma.

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So please don't be shy about getting the

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word out.

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I wont cover all of these because most

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are pretty intuitive. But ID like to call out a

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few when trying to

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reach patrons, making sure your

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front line staff is informed about

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the program is really important.

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They don't need to know all of the details

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but enough to answer high level questions

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and where to point potential applicants.

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Please take advantage of the library

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training tip sheet that we've provided

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on the gale support site.

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Another impactful way to promote the

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program is to highlight an excel student

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and certainly your first graduate,

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many of them have compelling stories

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that other potential candidates can relate

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to interviewing

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them for a newsletter or social

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media post or even do a short

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video. When

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it comes to marketing outside of the library,

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you need to be a little bit more creative.

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We talked about leveraging community partnerships.

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You can also try to get

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additional free exposure with

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public service announcements,

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press releases on the

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gale support site, we have press release templates

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available for you to copy and paste

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and then consider reaching out to your local

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radio or TV stations to see

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if they'll partner in some media coverage.

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Most libraries that have had a successful

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launch have implemented a number

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of strategies geared towards reaching

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both patrons and non

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patrons.

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Gail provides a stipend for

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you to use when ordering printed marketing

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materials and we use Motown

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press a third party printing company.

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Please check your email for this dollar amount

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after watching this training. Be

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sure to place your order and you'll receive

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the items within two weeks via

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fedex ground

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instructions on how to submit your order

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are available on the gale support site.

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We offer an assortment of printed

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promotional materials including

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an oversized bookmark

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11 by 17 posters

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and three designs

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11 by 17 tabletop banners

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and three designs. These include

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a small stand and work well for a desktop

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and a 6 ft tall banner stand in

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two designs.

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Please feel free to choose whichever

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items resonate with you and what you think

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will work well at your library.

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All materials will need to be customized

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with your library logo. A

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QR code for easy access

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and contact information. Before

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submitting the order

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while waiting for your materials to arrive,

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you can use the flyer available on the

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Gale support site which you can download

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customize and print.

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In addition to printed promotional

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materials, we offer a large library

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of social media images for Facebook,

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Instagram and X

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formerly Twitter

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all available on the Gale support site.

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Most libraries have seen a lot of success

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promoting Excel on their social media platforms.

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Each image is formatted for that specific

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social media platform

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and all images are high resolution

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and include the Gale presents Excel Adult high

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school logo.

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Each image also includes a recommended

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caption so no need to think

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about what you wanna write when you're getting ready

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to post it. We've already done the leg work for

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you. We recommend thinking

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beyond your library socials as

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well. In the past, we've had libraries

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post on their city or county

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Facebook.

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Um And program interest was off the

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charts. We've also seen city officials

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repost social media posts which

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has led to a greater number of applicants.

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We love to partner with libraries for

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media coverage and we would be delighted

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to work with your communications team on a joint

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press release at launch.

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This program attracts great coverage

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for the library.

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If this is something you're interested in, we'll

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bring in our pr director Kayla

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Siefker to take the lead on

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deploying a joint press release to

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your media market.

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If you'd prefer to do a press release

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on your own, please feel free to use

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the communication templates on the gale

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support site

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for your launch. We'd suggest

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the launch pr template which includes

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a high level overview of the program.

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Simply copy and paste, then

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edit the highlighted sections with your

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library's information.

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This template could be used in a media

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release or a newsletter blog

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e blast. Really. However, you'd like

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to utilize it.

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You should have received an invitation

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for our private Facebook group.

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And if you haven't joined already, please become

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a member.

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It's a safe space for libraries to

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share ideas, best practices,

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graduation photos and we

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will often post product updates as well.

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If you'd like me to resend your invite, please

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reach out

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know that this is the primary way we

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communicate with Excel libraries around

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the country, so please join

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so that you can stay updated.

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This is the gale support site which is where

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you can find everything to help make Excel

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a success at your library. From training

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tutorials for your staff to

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helpful resources for your students.

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This is also where you can find all

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digital marketing materials like

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the communication templates and social media

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posts. I mentioned earlier,

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we recommend that you share this site with

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your marketing team and that you bookmark

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this site for future use.

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Please know that you have a team behind

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you to help both at Gale

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and at Excel Adult High School.

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This is your Gale team. I'm Allie Everett,

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your senior customer success manager. There's

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my phone number and email. Kim

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Martin is our senior marketing manager and

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her job is to create all of the ready

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made marketing resources discussed today.

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Casey Anderson is our product manager

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and she works mainly behind the scenes to

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make sure that everything is running smoothly.

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So please feel free to reach out to any of us

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with any questions at all. And congratulations,

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you're now ready to launch Gale

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Presents: Excel Adult High School. Please

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watch out for an email outlining next

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steps to prepare for your launch.

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We sincerely thank you for choosing Gale

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and for making the decision to offer this life

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changing program to your patrons.