Gale Training

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Hello, thank you for joining our session today.

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We're going to be talking about Gale Business: Insights

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specifically for public libraries.

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My name is Amber Winters and I appreciate

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you for being on the line.

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If you have any questions as we move through

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today, feel free to pop them into the Q

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and A is already open for you and I'll be able to check

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those as we move along.

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I've got a brief agenda here for everyone.

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So first do you want to talk about what's

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included within the resource, what your patrons

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are going to see,

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then we'll talk about kind of a couple of use cases.

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So a couple of different patron types, this resource

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is really going to support. After

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that, we'll walk through to make sure you understand where

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all of the different bits of content

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are located as well as take a look

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at some of the different workflows that might benefit

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your patrons.

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And then at the very end of the session, we should have

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time for any questions that I'm not able to

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answer as we move along.

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And I do have some support information for you as

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well. Now before

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I start, are there any questions or any comments, comments

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about g business insights before we

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kind of get rolling?

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No, I don't see any. So let's go ahead and

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get started. So gale business insights

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at the very kind of base level, it's going

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to provide company, industry

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and country information. So

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we have detailed profiles that we've built

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out for over 400,000

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companies. We also have investment

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and brokerage reports. So

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financial information you'll find in here as well.

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And we also have quite a few great swat reports

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for different companies. So we've

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built these profiles specifically

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for your patrons to be able to just click into

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and get all of the information they need about

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that company or about that industry or that

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country. So they'll find the history,

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the financials.

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If there are kind of current events circling around

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the company or the industry, they'll find

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that information on these great profile pages

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as well. In addition

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to that, we've got some comparison charts

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which are going to be really handy for your

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patrons coming in. Maybe wanting to compare two

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businesses within the same industry to see

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you know how they're trending versus each other.

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Maybe they want to take a look at re revenue,

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things like that. And they can also compare different

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countries or different industries to

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get a better feel of kind of what's going on in

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the world.

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And these charts are completely customizable.

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And they can also be sent over to Google or

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Microsoft drives and they could be emailed

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or downloaded. So if your patron

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builds out some sort of chart that they think

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will come in handy with whatever they're doing, they'll

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be able to save that chart, get

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it out of the platform for l for later

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use.

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And finally, we've got quite a few different business

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and industry publications. So over

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16,000 periodicals,

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so that's going to include journals like

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trade journals as well as news

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and magazine titles. So not only are they

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getting kind of the the trade and the industry

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specific publications,

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but they're also going to get just general news

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information. So as these industries,

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as these companies are starting to pop up

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within different publications, we

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pull all of that information into gale business

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insights as well to kind of have a one

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stop shop for all of the content related

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to this business

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materials and some key

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titles that I like to point out that a lot of patrons

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enjoy reading through to the New York

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Times, the Financial Times and the economists.

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So those three are used

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quite frequently and they are available

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within Gale Business: Insights and they're

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actually browse

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right on the home page of Gale Business: Insights

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So we'll take a look at that. So you can see

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how to easily direct your patrons to

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what they need without even searching. We've got

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a really nice powerful browse

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walk through our

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um excuse me, workflow,

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that's going to let your patrons find content

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without even searching at all. So if they don't know exactly

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what they need,

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our browsing is going to allow them to get to

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it anyways.

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So let's talk about a couple of different patron

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types that might be coming in and may benefit from

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this resource. Now, I've just included

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three, of course, you as librarians

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most likely have many more in mind.

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But the three that I've chosen to highlight, so first

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is going to be small business owners. I'm

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sure a lot of you are getting small business

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owner owners coming in frequently looking

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for supports either as they start

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a business or they continue to run or tweak

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their business. So they'll find a lot of information

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that's really handy in this resource. So

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I specifically like to point out case studies.

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So if they're may be modeling their business off

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a different successful business and they

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want to see the study of it, how that business started

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at the different steps they took to be successful.

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They'll find case studies in here

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on this platform. The SWAT reports are also

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going to be really handy for them if they're

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planning on developing their own SWAT report, which

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is strengths, weaknesses,

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opportunities and threats. So if they're kind

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of trying to evaluate the internal

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and external factors surrounding their business,

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we have those pre created so they can take

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a look at them. They are Real world, they're

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from real companies who have built them out to

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show off to investors and

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to the public as a whole. They'll also find

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trade journals in here which are pretty helpful

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to kind of get them engaged in whatever

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business, whatever industry they're going to be starting

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within. We also have those great

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industry profiles that have the industry

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all developed, nice and simply for them.

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So they'll be able to understand the key players

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within that industry. If they're planning on jumping

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in, they'll be under able to understand the

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financials, they'll be able to see trends within

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the industry. So if the industry

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is maybe in decline a little bit, they can kind of

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evaluate where they are with their company. If they

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want to take the risk of starting it

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or if they want to move over to a different

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industry and maybe pivot where they are right now.

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And finally, we've got a few

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different directory entries for different

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associations. So again,

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if they're trying to get connected with their industry

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or maybe they want support from other individuals

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within the industry,

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they have this information for different associations,

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so they can start joining those and start better

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understanding how to run their specific

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type of business

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and get pointers and tips all that good stuff.

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So in addition to small business owners,

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business people in general are also also

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going to thrive within this resource. So

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if they're currently working for a business, as

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opposed to starting their own, the company

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and country profiles would certainly come

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in handy. Maybe they're trying to see

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competitors get some numbers on their

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competitors, or maybe the company is thinking

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of expanding into different countries

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and want to kind of get a feel of what's going on in those

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countries.

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They can pull that within gil business insights.

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We also include market share reports.

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So if they're kind of trying to get an understanding

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of where they fall in the the

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general industry, they'll be able to see that

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we've got our industry publications and profiles

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and our comparison charts will be really handy

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for your business people as well. So again, if

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they want to compare a couple different

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companies, a couple different industries or a couple

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of different countries,

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they'll be able to do that on the platform.

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focus around a couple different kind

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of key bits of information

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that they'll be able to see.

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And finally,

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sometimes this is less

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thought of but your investors and just your general

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business interest patrons

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are going to find a lot of information from this resource

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as well because we include really basic

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content all the way up to some pretty advanced

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business ideas. So if

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they're may be planning on investing in a company,

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wanna see what's going on, wanna see how their company

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is trending, see if they're in the news right now.

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They'll be able to find all of that either by just

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searching or within the company profiles.

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Also on those company profiles, they're going

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to see financials. So again, if they really want

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to dig in, if they're a little bit more

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advanced in their research strategy,

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they'll be able to dive into financial

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reports that have been public published

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by the different companies.

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And again, we have full magazines and

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news reports available. So if they're not

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necessarily interested in specific

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industry publications, maybe they're not focused

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on that, but they do still want to see what's going on

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in the business world.

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The magazines and news section is going to be really

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beneficial for them.

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And we also include investment reports. So

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if they are planning on investing in different companies,

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they can just look directly at the reports to kind of see

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what's going on and see if it's a a good

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investment, if it's a little bit risky, but they still want

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to try it or maybe it's something that they should

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avoid for. Now, they'll be able to find all of that

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here on the platform as well.

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So again, these are just three different kind of patron

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types who can benefit from this resource.

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They are not the only types I suggest

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as we walk through today, kind of think about

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who else may benefit from this

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type of information because of course, there's quite

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a few different types of individuals who will.

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Now, I want to spend the rest of our time walking

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through the resource, seeing the different workflows

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and the different bits of content. But before

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I do, does anyone have any questions for me?

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OK. I don't see me. So let's go ahead

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and jump over,

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oops, almost timed out here.

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So this is the home page of Gale business

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insights. Now, this resource is really

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broad, it has a lot of information. So

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we're going to kind of walk through step by step

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to make sure we can see where everything is located.

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And most things can actually be accessed in more

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than one place to allow for multiple

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different workflows. So it's really gonna come

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in handy to make sure all of your patrons

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with their different needs are going to be able to access

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the content.

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But let's first just kind of orient ourselves

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to the home page. So of course,

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you'll have your basic search bar

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as well as your advanced search here on this left

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hand side. That's where a lot of patrons are going

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to go. If they have something really specific

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in mind that they're looking for, we'll take a look at that

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a little bit later.

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But in this toolbar underneath the banner, you'll

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see we also have a few different options

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within this toolbar. That's where you're going to find our comparison

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charts section,

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move it over we'll have our brows option

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here as well.

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So you'll see, we can browse by quite a few different things.

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So if we want to browse by companies

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or bigger things like industries or

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countries, we can do that. We

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also have our publications pulled out separately.

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And under this line, there are a few kind of

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really nice features like that. I like to point

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out here. So we do have a full glossary.

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If your patrons are new to business, they're

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not quite comfortable with the business jargon

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that they may see in this resource. We've

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built out this glossary for them. It is searchable.

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You'll see it's substantial,

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but this can help them out and they don't need to leave the platform

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to understand a term. You know, if they see something

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in an investment report, let's say, and they have

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no idea what it means, but they want to know they

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can check out our glossary. They don't have to, you know,

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go to Google and maybe gets not the

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best not the best answer.

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They'll be able to do that right here in this platform.

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Just jumping back to home here also

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under this browse option, you'll see, we've pulled

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out financial reports, different

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investment reports and Plunket

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reports. So if they're looking for these specific

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report types, as opposed to just searching

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for a company or an industry as a whole,

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their best bet is to go through this browse

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option here as opposed to running a basic search,

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they'll have success with advanced searches as well.

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But having these pulled out separately is going to be

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really handy for your patrons. So if they do just

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wanna see what Plunket reports we have

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available, we can click into those

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and then you'll see they'll be able to search here still.

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So it's still kind of like running a search,

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but this is going to make sure they're only getting those

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plunker reports. They're not going to pull back

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content related to different things

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and not going to pull back news reports and things like that,

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that might cloud their results a little bit

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and you'll see that they can search by

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industry name or the industry code.

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I always recommend if they have the industry

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code to search by that just because it's

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allows them to be a little bit more specific.

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Sometimes when we're talking about industries, there may

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be one or two that are just really, really close

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together. So if they have that code,

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it's just going to give them that just little

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bit more specificity, but they can

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search by either the name or the code here.

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I'm going to jump right back here to the home page

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just so we kind of have a, a landing point for

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all of us. So next to this browse

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drop down, we have a search history. So if they want

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to go back to a previous search, they can do that

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here. We also have this get

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link button and this tool kind of follows

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us along throughout the resource. And it is really handy

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for patrons for you as well.

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If you find content that you might want to share with

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a small business group that you work with,

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you can use this get link and it's going to give you a persistent

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URL to whatever page you're on.

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So you can copy and paste this link to in an

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email and

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an announcement, a social media blast

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wherever you want to go and it is persistent.

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So if we, you know, update the platform a little bit add

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new content, this link is still going

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to function the same. So you don't need to worry about,

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you know, constantly updating it or things like

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that. So if you ever want to share a link,

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make sure you use this get link as

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opposed to the address bar just because this

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is persistent. The address bar is not,

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we'll take a look at highlights and notes a little bit later when

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we get into a document.

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But let's scroll down here to the body of

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the home page and this, we've really built

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out to kind of support your patrons

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if they do decide, they just kind of wanna browse,

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they don't know exactly what they need.

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So the first option here is going

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to be our company profiles. So

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each of these companies have a profile, we've completely

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built out, that's going to really provide

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all of the information your patrons are most

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likely going to need about a company.

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And I will note here that we do include

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public and private companies. And

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as you would expect public companies are generally

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going to have a lot more information

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than your private companies

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just because public companies have to

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make more public. That's why they're called public.

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So you will see differences in the type

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of information we have available and

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it is going to change based on company as well.

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Some companies may publish

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more than other companies. So your patrons

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will see some variation depending

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on the company. Again, it just depends on

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what they make public, what we can actually, you

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know, hang on to what we can actually upload in here.

[00:14:03.389]
So they have the option, they can browse all companies

[00:14:05.408]
that they want to or you'll see, they can

[00:14:07.590]
actually click through some of the most search companies.

[00:14:10.009]
So this is what people are really looking

[00:14:12.129]
for and we pull this information based on usage

[00:14:14.359]
within the resource. So we evaluate

[00:14:16.509]
what patrons are using and kind

[00:14:18.619]
of pull it forward for them.

[00:14:20.788]
So let's click into one of these before

[00:14:22.820]
I move down in the rest of our home page. Let's just

[00:14:24.859]
take a look to see what a company profile looks

[00:14:26.960]
like. I'll click the first one. Amazon,

[00:14:29.229]
of course.

[00:14:30.788]
Amazon's big, everyone's talking about

[00:14:33.000]
Amazon, especially because it reaches into so

[00:14:35.058]
many different industries. So

[00:14:37.349]
let's take a look at Amazon here. So this is a company

[00:14:39.788]
profile.

[00:14:41.418]
We build these for all of the major companies.

[00:14:43.918]
I will say if your patron is looking

[00:14:45.979]
for a specific company and we don't have

[00:14:48.070]
a profile built out, you know, if they browse through

[00:14:50.178]
the companies and can't find it, they

[00:14:52.200]
can run a search and they'll still pull content for that

[00:14:54.279]
company. But

[00:14:56.099]
it just means that they're not the most used or the

[00:14:58.190]
most search companies. So they don't

[00:15:00.229]
have as much kind of developed for them.

[00:15:02.330]
But when we're on a company profile

[00:15:04.389]
page, you'll see at the very top here, we give some

[00:15:06.500]
contact information. So generally the

[00:15:08.639]
website and any social media that

[00:15:10.719]
they currently have, we give some

[00:15:12.769]
basic revenue information.

[00:15:14.729]
If there's a company hierarchy, you'll see,

[00:15:16.879]
Amazon has 15 subsidiaries.

[00:15:18.899]
So we've included those here. If I

[00:15:20.918]
click into them,

[00:15:22.690]
we can see those here and we can actually click into those

[00:15:24.700]
as well. If we want to specifically look

[00:15:27.099]
at a subsidiary of Amazon as opposed

[00:15:29.219]
to Amazon as a whole.

[00:15:32.500]
We've also got just some other basic information.

[00:15:34.950]
The company type obviously, Amazon

[00:15:37.029]
is a public company,

[00:15:38.769]
the headquarters, all that good stuff.

[00:15:40.879]
Then as I start to scroll down, it's going to get a

[00:15:42.889]
little bit more specific here. So

[00:15:45.009]
we have our company overview listed here on this

[00:15:47.129]
left hand side,

[00:15:48.479]
you'll find some different article types here. So

[00:15:50.558]
if I want to know the full history of an, of

[00:15:52.609]
a company where it started,

[00:15:54.629]
how it kind of moved forward, I'll

[00:15:56.719]
be able to do that here. This is really great for

[00:15:58.859]
small businesses just starting off again.

[00:16:01.320]
If they're hoping to have the same trajectory as

[00:16:03.379]
Amazon or as Walmart

[00:16:05.879]
Apple, they can kind of take a look

[00:16:08.090]
at how those companies started and how they progress

[00:16:10.519]
forward.

[00:16:12.298]
We also have other company details like

[00:16:14.369]
brands, leadership team, historical

[00:16:16.750]
revenue is pulled out separately here. So if

[00:16:18.840]
we want to track the trends in their revenue, we can do

[00:16:20.969]
that right here in the company details.

[00:16:24.229]
This company does have a swot analysis

[00:16:26.538]
again, not every company will, it just

[00:16:28.599]
depends on what they publish for us.

[00:16:30.739]
But this one does so I can click read

[00:16:32.769]
full swat analysis if I want

[00:16:36.009]
and you see this actually comes forward in

[00:16:38.058]
the formatting that they have created. So as opposed

[00:16:40.469]
to the standard html text

[00:16:42.769]
that you might see in like a news report

[00:16:44.788]
or something like that, we try to keep it in the,

[00:16:47.320]
the um

[00:16:49.168]
the original formatting. So your

[00:16:51.340]
users kind of get the real feel of what was published.

[00:16:54.450]
So they kind of understand if they're going to be building

[00:16:56.489]
something like this, how it looks,

[00:16:59.450]
maybe some key features and key ideas

[00:17:01.538]
that Amazon is included that they want to include in

[00:17:03.580]
their swa report

[00:17:06.708]
just gonna bounce back here.

[00:17:10.698]
So underneath that again, we're getting even

[00:17:13.019]
more specific now. So we're starting to see

[00:17:15.087]
things like their balance sheet, their cash

[00:17:17.468]
flow

[00:17:18.417]
and I can click to get a, a deeper understanding

[00:17:20.958]
by using one of the kind of full

[00:17:23.327]
options here.

[00:17:25.180]
And when I do hit that,

[00:17:26.799]
oops, when

[00:17:29.409]
I do hit that full option here, you'll

[00:17:31.417]
see I can narrow this down here

[00:17:33.448]
if I want to take a look at a specific reporting

[00:17:35.858]
period. So maybe I want to take a look back at the

[00:17:37.888]
past five years. I can do that here

[00:17:40.067]
and I can also compare right here. So if I

[00:17:42.108]
have another company, I want to compare to Amazon,

[00:17:44.409]
I can actually do that on this page

[00:17:46.588]
and then I have the option to download this information.

[00:17:49.250]
So if I feel like I wanna save this for later to

[00:17:51.269]
take a look back,

[00:17:52.930]
I'll just download right here and I'll be able to do that

[00:17:56.729]
and that's going to work. You jump back here

[00:17:59.209]
with all of these different sections. I'll be able to

[00:18:01.299]
do that same process

[00:18:04.920]
scrolling down. We've got a nice graph

[00:18:07.078]
here that's showing financial performance

[00:18:11.039]
underneath here. We're going to see the different

[00:18:13.209]
competitors for Walmart

[00:18:15.328]
or sorry, Walmart's number one for Amazon.

[00:18:17.759]
And we can actually click into any of these and be pulled

[00:18:19.949]
to those company profiles. If we like

[00:18:22.420]
I'm not going to move forward with any of these right now,

[00:18:25.289]
but we can, if we want to see their competitors

[00:18:27.959]
and from here, we can also pull up our compare

[00:18:30.459]
section. So if we want to compare Walmart

[00:18:32.759]
to Amazon, we can do that here.

[00:18:35.229]
In addition to being able to do it in our toolbar

[00:18:37.279]
top here, this compare button,

[00:18:40.039]
we'll see the industry they're listed in as

[00:18:42.549]
well as secondary industries. So of course,

[00:18:44.680]
Amazon's kind of got themselves

[00:18:46.910]
pulled forward into a lot of different industries.

[00:18:49.858]
So we'll see their main one and then we'll be able to click

[00:18:52.078]
into secondary industries if they're

[00:18:54.189]
available

[00:18:56.818]
and at the very bottom of these company profiles,

[00:18:59.328]
this is where you're going to see different articles

[00:19:01.848]
related to Amazon or to whatever company.

[00:19:03.949]
So once we move forward from all of that really

[00:19:06.098]
specific business content, this

[00:19:08.420]
is going to pull you to things like academic

[00:19:10.769]
journals. So if you have students coming in trade

[00:19:13.160]
journals are going to be here. If we have any news

[00:19:15.449]
reports,

[00:19:17.348]
they'll be here as well. Magazines,

[00:19:19.930]
our case studies appear here. So if

[00:19:22.049]
again, they want to kind of explore

[00:19:24.479]
the background of Amazon,

[00:19:26.549]
they can click into these case studies.

[00:19:29.818]
Our reference materials are really great. These are

[00:19:31.838]
kind of a a basic bit of understanding.

[00:19:34.338]
So they give kind of a little bit of a background about

[00:19:36.969]
whatever the company is or any

[00:19:39.160]
topic that's really related to the

[00:19:41.209]
company or kind of ingrained in the company.

[00:19:44.088]
And oftentimes we have videos here as well, especially

[00:19:46.420]
for the more popular companies who are in the

[00:19:48.459]
news a lot who are kind of being seen.

[00:19:51.289]
So you'll find different multimedia videos

[00:19:53.608]
here as well. Those come in really handy, especially

[00:19:55.680]
for your patrons who may be struggling

[00:19:57.959]
readers who really prefer to see the content

[00:20:00.039]
as opposed to reading it.

[00:20:02.140]
They'll be able to have these videos available

[00:20:04.479]
for them.

[00:20:08.420]
So any questions about these company

[00:20:10.809]
profiles before we jump back to the home

[00:20:12.818]
page and take a look at our next section.

[00:20:20.890]
So we have a quick question here. So are the Plunket

[00:20:23.039]
reports in the database the same as the ones

[00:20:25.180]
in the database that Plunket sells separately.

[00:20:27.809]
So I don't know exactly how Plunket sells

[00:20:30.039]
them, but they are reports directly from

[00:20:32.239]
Plunket. So

[00:20:33.630]
um they're kept in the same formatting.

[00:20:35.739]
So I would assume they're pretty similar

[00:20:37.930]
to how they're sold in that database. Um We

[00:20:40.189]
keep their formatting themselves and we pull

[00:20:42.430]
the, just pull the reports into our resource.

[00:20:45.009]
We don't edit those at all. So

[00:20:47.199]
so Laverne, I would assume they're fairly similar

[00:20:49.368]
to what Plunkett has in their own resource as well.

[00:20:53.199]
Let's take a look at what an industry profile

[00:20:55.549]
looks like. So again, this is still on the home page,

[00:20:58.368]
I'll just click the 1st 11 more time

[00:21:01.640]
and you see this is very similar again

[00:21:03.670]
to that company profile. It's going

[00:21:05.729]
to change a little bit. Obviously, there's

[00:21:07.818]
not going to be any direct contact

[00:21:09.989]
information for an industry as a whole.

[00:21:12.009]
So that's been kind of deleted from

[00:21:14.029]
the top here,

[00:21:15.390]
but scrolling down, you're going to see some key bits of information.

[00:21:18.059]
So the annual revenue,

[00:21:19.809]
the employees companies,

[00:21:22.489]
the largest company by revenue is listed

[00:21:24.719]
here as well.

[00:21:26.650]
Scrolling down here. What's nice is I can choose

[00:21:29.000]
what companies I want to take a look at. So it defaults

[00:21:31.289]
to showing me the top companies throughout

[00:21:33.549]
the world. But if I only want to see the top companies,

[00:21:35.739]
let's say in the United States,

[00:21:37.640]
I can narrow that down here and I'll just be able

[00:21:39.680]
to see that

[00:21:41.500]
and I can click into any of these companies

[00:21:43.689]
to take a closer look that's going to pull me forward

[00:21:45.848]
into a company profile.

[00:21:48.269]
And I can also click into the company

[00:21:50.519]
of origin here.

[00:21:52.469]
So the Starbucks, the is

[00:21:54.489]
that within the United States? Even though

[00:21:56.500]
of course, Starbucks is found outside of the US.

[00:21:58.699]
It is a US based company scrolling

[00:22:01.170]
down here, you'll see some different options.

[00:22:03.239]
There are a few from Japan,

[00:22:05.838]
things like that. And we're able to click directly into

[00:22:07.890]
those

[00:22:09.539]
on this left hand side here is we're going to find

[00:22:11.719]
your industry reports. So if we want some

[00:22:13.809]
detailed information, we'll find those here,

[00:22:15.969]
you'll see, we've got our Plunket reports related

[00:22:18.088]
to this industry pulled out on this page as well

[00:22:20.328]
and I can click into those

[00:22:23.519]
scrolling down. I also have the option to take a look

[00:22:25.779]
at related industries. So if I clicked into

[00:22:27.910]
this one and maybe it's not exactly what

[00:22:29.969]
I'm looking for, I can change it up here.

[00:22:32.368]
maybe I want to take a look at flavoring syrup.

[00:22:34.789]
Instead I can certainly do that. You'll see that's related

[00:22:37.219]
here, scrolling

[00:22:41.598]
down a little bit more here. We're going to have

[00:22:43.729]
our industry articles. So again, this is going

[00:22:45.759]
to take, this is going to look exactly

[00:22:48.000]
like the company version of this.

[00:22:50.180]
You'll see, we have all of the different content

[00:22:52.650]
types kind of broken out here and

[00:22:54.759]
we can scroll down and take a look and click into these

[00:22:57.529]
and you'll see for this, we've included different

[00:22:59.568]
company entries here as well.

[00:23:01.709]
So within this industry, we can take a look

[00:23:03.848]
at these different companies and click directly into

[00:23:05.910]
those

[00:23:07.969]
company profiles,

[00:23:10.719]
our trade articles are found here as well.

[00:23:14.568]
You see there's quite a bit of content and again, a few

[00:23:17.088]
different case studies will be found

[00:23:19.338]
here as well.

[00:23:26.199]
Now, let's jump back to home just the

[00:23:28.229]
one more time here

[00:23:31.299]
because I want to show you. So we took a look at industries,

[00:23:34.108]
we have a third profile option

[00:23:36.410]
and that's going to be for countries you'll see we listed

[00:23:38.650]
here as understanding major markets.

[00:23:41.269]
But then next to what you'll see. Most search countries

[00:23:43.838]
and then our browse option also lists countries

[00:23:46.400]
and territories just so your patrons understand

[00:23:48.930]
exactly what they're going to be looking for.

[00:23:52.150]
So let's click the first one again. Click in the

[00:23:54.209]
United States. That is the most used,

[00:23:56.430]
most searched countries in this resource.

[00:23:59.709]
When I click into this,

[00:24:02.059]
you'll see here. I've got just my general,

[00:24:04.809]
quick bit of information about the,

[00:24:07.170]
the country or the territory,

[00:24:10.199]
the current unemployment rate, population

[00:24:12.420]
growth, current population

[00:24:15.680]
and then scrolling down from there. You'll see, we have top

[00:24:17.949]
companies by revenue. We can look

[00:24:20.140]
into any of these to get kind of a better understanding.

[00:24:23.410]
On the left hand side, we've got our market reports

[00:24:25.900]
that's going to be a full overview

[00:24:28.229]
of that country or territory

[00:24:31.449]
scrolling down further. You'll see, we've got a few

[00:24:33.568]
different bits of information here. A comparison

[00:24:36.368]
graph. We already compare some similar

[00:24:39.219]
countries here, but I can open this tool

[00:24:41.578]
if I don't see the countries that I like. So maybe

[00:24:44.049]
I want to compare the United States

[00:24:46.279]
to

[00:24:49.180]
specifically Canada and Mexico.

[00:24:51.189]
Let's keep it in kind of North America.

[00:24:53.750]
I'll be able to do that. I can open my compare

[00:24:56.108]
tool and I'll be able to compare them there.

[00:24:59.509]
And then again, finally, all

[00:25:01.618]
of the additional information related

[00:25:03.848]
to this country is going to be listed here.

[00:25:06.078]
You'll see for this. We have a content

[00:25:08.549]
bucket or a section for companies

[00:25:11.019]
within the United States as well as

[00:25:13.059]
industries within the United States here.

[00:25:19.640]
And now one final way to find content,

[00:25:22.348]
I'm going to go back to home again just

[00:25:24.439]
to have that landing point.

[00:25:26.068]
Um We can just run a search.

[00:25:27.959]
So if your patrons know exactly

[00:25:30.140]
what they're looking for, they don't want to browse through

[00:25:32.299]
things, they can do that. So I'm actually just

[00:25:34.328]
going to do a really broad search for apparel.

[00:25:38.789]
And when I start my search here, you'll see

[00:25:40.818]
my top suggestions include

[00:25:43.318]
company profiles, industry profiles

[00:25:46.098]
as well as country territory profiles.

[00:25:49.059]
So I can click into any of these suggestions

[00:25:51.088]
to be forward to these forwarded to these profiles.

[00:25:53.400]
If I want. If I don't, I can just

[00:25:55.500]
enter

[00:25:59.779]
and it is going to pull me to the search results page.

[00:26:01.930]
So of course, this looks very similar

[00:26:04.029]
to the bottom of profile pages where

[00:26:06.390]
we've kind of pulled out our different content

[00:26:09.000]
types here. So if I want to just take a look

[00:26:11.439]
at market research reports

[00:26:13.779]
related to apparel, I can do that. Just

[00:26:16.529]
news related to apparel. Again, we've got

[00:26:18.729]
our associations listed here so we can see different

[00:26:21.209]
apparel associations, different things

[00:26:23.430]
that Amy wants to take a look at.

[00:26:26.559]
And also on this page, we've got quite a few really

[00:26:28.660]
powerful filtering

[00:26:30.848]
options listed right here. Of course, we've got our

[00:26:32.858]
little panels that are found in a lot of Gale's

[00:26:35.068]
resources. So if I want to narrow down

[00:26:37.189]
based on a specific document type, which

[00:26:39.269]
is a little bit

[00:26:40.789]
more specific

[00:26:42.930]
than our content type. So I can take a look

[00:26:44.939]
here. If

[00:26:47.118]
I want to see subjects related to apparel,

[00:26:50.108]
I have that listed here.

[00:26:52.250]
I can narrow down by industry here as well. You'll see,

[00:26:54.380]
it gives me the industry title as well as the industry

[00:26:56.689]
code. But

[00:26:59.088]
underneath that, I have these few different options

[00:27:01.430]
here and you'll see these have little icons

[00:27:03.739]
and these are related to company profiles

[00:27:06.130]
themselves.

[00:27:07.750]
So if we have these three options

[00:27:10.709]
related to a company, we can actually

[00:27:12.848]
click into these and only see those companies.

[00:27:15.529]
So let's click them all.

[00:27:19.989]
And again, that's going to narrow it down just to companies

[00:27:22.059]
because that's what those parameters are linked to.

[00:27:24.250]
So we're getting rid of all of the news reports,

[00:27:26.618]
all that good stuff.

[00:27:28.098]
And now you'll see what we have listed on this left hand

[00:27:30.259]
side and you notice these icons

[00:27:32.489]
are also found right here.

[00:27:35.150]
So anytime these icons are visible,

[00:27:37.489]
that means that company has these different

[00:27:39.739]
bits of information

[00:27:41.180]
and I can turn those off here

[00:27:48.779]
because I want to point out sometimes you'll notice

[00:27:51.140]
companies don't have anything listed

[00:27:53.500]
here. So you see this one doesn't have any of these three

[00:27:56.170]
bits of information. Most likely

[00:27:58.279]
that means it's either a private company or a

[00:28:00.299]
company that doesn't publish a whole lot.

[00:28:03.239]
You'll see. Sometimes they have one or two

[00:28:05.469]
but not all of them. Like this one here has got

[00:28:07.568]
one bolded icon showing us

[00:28:09.858]
that it has that one bit of content

[00:28:12.189]
as opposed to having all three.

[00:28:15.000]
So that's a really nice way to narrow that down here.

[00:28:18.479]
But let's click into just a regular old document.

[00:28:20.660]
I wanna show you some of the different features and tools

[00:28:22.848]
we have available for your patrons. So

[00:28:25.000]
instead of clicking into one of those profile pages,

[00:28:27.519]
let's just go to a reference

[00:28:30.078]
bit of content. We'll go into

[00:28:32.088]
apparel, Knitting Mills here.

[00:28:36.680]
So once we get into this just general page

[00:28:39.118]
here, this just general article,

[00:28:41.400]
there's a lot of different processes

[00:28:43.699]
and tools that I can use to really get the most

[00:28:46.189]
out of this resource. So I'll first

[00:28:48.269]
point out here my explore panel

[00:28:50.309]
which gives me a more like this option

[00:28:52.410]
that's going to show me articles that are really similar

[00:28:54.809]
to this one.

[00:28:55.838]
And I've also got a related subjects which

[00:28:57.920]
is going to show me not necessarily

[00:29:00.098]
the article types that are related, but the subjects

[00:29:02.368]
that are related.

[00:29:04.739]
And as I'm starting to click through this resource,

[00:29:07.029]
if I think this comes in really handy, maybe

[00:29:09.118]
I wanna save it for later. I have a few different ways

[00:29:11.189]
to do that. I can send this over to Google

[00:29:13.519]
or Microsoft drives, either using my

[00:29:15.689]
two buttons here

[00:29:17.209]
or using my send to at the very top

[00:29:19.309]
of the page here,

[00:29:21.309]
I can also email it to myself or

[00:29:23.739]
I can download or print it. So if I want to save it on

[00:29:25.838]
my computer or take a physical

[00:29:27.880]
copy with me, I can do that here

[00:29:29.900]
as well.

[00:29:31.549]
I can also again use my get link button.

[00:29:34.328]
So just like we had on the home page and just like

[00:29:36.338]
we had on the different profile pages,

[00:29:38.618]
I can use this direct URL to pull

[00:29:40.739]
back this document.

[00:29:42.309]
You'll notice this is actually a whole lot

[00:29:44.368]
shorter than what's in the address bar here as well.

[00:29:47.969]
So that really comes in handy for your patrons.

[00:29:53.239]
In addition to that, we have some different

[00:29:56.088]
accessibility

[00:29:58.118]
features that are going to help you out as well. We have the

[00:30:00.219]
ability to translate the article. You'll see

[00:30:02.328]
we have

[00:30:03.759]
pretty decent size lists of different

[00:30:06.519]
translations that are available. So your

[00:30:08.660]
patrons can translate

[00:30:10.199]
any article.

[00:30:12.219]
They'll also be able to translate captions on

[00:30:14.390]
images and things like that to make sure they really

[00:30:16.539]
understand what's going on in the page.

[00:30:18.750]
They can also set an interface language

[00:30:20.789]
which is going to change the language

[00:30:22.939]
of all of the different tools and navigation

[00:30:25.400]
buttons. So your patrons will be able to really

[00:30:27.699]
easily click through the different pages

[00:30:30.019]
and have that navigation translated

[00:30:32.618]
for them

[00:30:35.098]
next door to that. We have our increase

[00:30:37.130]
and decrease font size option to

[00:30:39.189]
make sure this is easily readable for your patrons.

[00:30:42.299]
Next to that, we've got some more advanced

[00:30:44.400]
display options as well. So after they edit

[00:30:46.729]
the size of their font, they can also

[00:30:48.959]
choose a background color for this article,

[00:30:52.328]
they can choose different font types.

[00:30:54.670]
You'll see, we do have a dyslexia font available

[00:30:57.049]
here for your patrons if they prefer that.

[00:30:59.500]
And we can also change the line letter and word

[00:31:01.519]
spacing.

[00:31:02.739]
So we've really built those out so your patrons can

[00:31:04.890]
get the best view of this information

[00:31:07.469]
as possible. So whatever they need

[00:31:09.519]
to feel comfortable reading this, we're trying to

[00:31:11.559]
provide for them.

[00:31:13.559]
Let me just go back to my default settings here.

[00:31:18.078]
We also have a, a listen tool

[00:31:20.108]
which is going to let your patrons hear this read out

[00:31:22.229]
to them and it does read out

[00:31:24.390]
in whatever language they've translated to. So

[00:31:26.449]
if your patrons translated this to Spanish,

[00:31:29.400]
but they're still having trouble reading it, maybe, you know,

[00:31:31.439]
they're just struggling readers, they can have

[00:31:33.479]
it read to them in Spanish. So again, just that's

[00:31:36.229]
additional layer of access

[00:31:38.368]
for them.

[00:31:42.348]
Then another question, if the patron uses the translate

[00:31:44.939]
the article, does the get link citation

[00:31:46.959]
show the translated article or the original

[00:31:49.519]
English language?

[00:31:51.269]
I believe it would use the original

[00:31:53.328]
English language. I don't think

[00:31:55.338]
a transit option would be saved on a Gatlin.

[00:31:58.338]
Um I've not tried it. So let's go ahead and do

[00:32:00.420]
it quickly and we'll see.

[00:32:03.039]
Let's go ahead and use Spanish here.

[00:32:06.500]
OK. Let me grab my gut link.

[00:32:13.910]
Yeah. So it looks like it does translate

[00:32:16.680]
back into English, which is the standard

[00:32:18.699]
for the resource. So if they are

[00:32:20.848]
using the G link, they will still need to use

[00:32:22.868]
that translate and choose their language there.

[00:32:25.608]
That's a great question. I've actually never been answered that question

[00:32:27.949]
before. So thank you for that.

[00:32:31.588]
Let me go back to my original language here.

[00:32:35.650]
So those are accessibility features within

[00:32:37.949]
the the articles themselves

[00:32:40.279]
to kind of help them get themselves situated.

[00:32:42.739]
And before we get off today, we've

[00:32:44.750]
got about five minutes. I do

[00:32:46.789]
want to show you the comparison charts which is really

[00:32:49.039]
the final piece of this resource. So

[00:32:51.449]
I'm just gonna go back to the home page

[00:32:55.078]
and I'm going to hit my compare button here.

[00:33:00.189]
Now when I first click into this,

[00:33:02.368]
it's going to default me to comparing companies

[00:33:04.500]
here. But on this left hand side, if I want

[00:33:06.630]
to instead compare industries or countries,

[00:33:08.920]
I can do that.

[00:33:10.140]
But let's stick with companies. So I'm going

[00:33:12.189]
to compare like I mentioned before, I like to compare

[00:33:14.259]
Microsoft and Apple because they have some

[00:33:16.338]
pretty good numbers here.

[00:33:18.390]
So I am actually going to

[00:33:20.500]
put in

[00:33:22.459]
the ticker symbols for Microsoft and for

[00:33:24.509]
apple just because again, it's going

[00:33:26.670]
to be a lot more specific. So we've got Microsoft

[00:33:28.789]
here.

[00:33:29.608]
Let's pull up apple.

[00:33:34.880]
No, and now I need to select which

[00:33:37.039]
metric I want to take a look at. So I can take a look

[00:33:39.219]
at the revenue for these two or the

[00:33:41.309]
employees will do revenue.

[00:33:44.479]
And this does let you compare. You'll see here three

[00:33:46.949]
companies max. So you'll

[00:33:49.029]
have those three options

[00:33:50.549]
and then you'll see here. It gives me little dots

[00:33:52.769]
for each year and I can kind of compare

[00:33:54.949]
those. You'll see. Apple eventually

[00:33:57.189]
overtakes Microsoft looks like starting in 2010.

[00:34:00.539]
And then of course, Apple's trajectory

[00:34:02.549]
has been a little bit more positive

[00:34:05.108]
than Microsoft's here.

[00:34:08.579]
And you'll see, I can also view company profiles

[00:34:10.809]
down here. So if I want to dig deeper into Apple,

[00:34:13.360]
I see they're more profitable. So now I want to

[00:34:15.418]
learn more about them, I can do that here.

[00:34:18.289]
I can also choose to include this

[00:34:20.530]
second metric here as well. So if I

[00:34:22.750]
not only want to see their revenue, but I also want

[00:34:24.769]
to see how the companies relate to

[00:34:26.780]
that. I can do that,

[00:34:28.369]
I can also remove a company. So maybe now I just

[00:34:30.539]
want to take a look at Microsoft, I

[00:34:32.570]
can hit my little X button here to remove Apple.

[00:34:36.199]
And now I'm seeing the trends here. So I'm seeing

[00:34:38.228]
how their employee numbers

[00:34:41.010]
compare to their revenue,

[00:34:43.469]
you'll see they're pretty, pretty directly correlated,

[00:34:45.878]
which of course makes sense.

[00:34:52.239]
Now, that's what I have for you within the resource. I have

[00:34:54.489]
some contact information for you. But

[00:34:56.789]
before I get to that, are there any questions

[00:34:58.869]
about the resource? Anything you quickly want to take

[00:35:00.889]
a look back on that? I may have glossed

[00:35:03.070]
over a little bit.

[00:35:07.889]
Ok. I don't see anything. So let

[00:35:09.918]
me go ahead and jump back here.

[00:35:14.019]
So I do quickly want to mention our support

[00:35:16.188]
site, which is support.gale.com.

[00:35:18.409]
That's where you're going to find a lot of different information

[00:35:20.530]
to help you best utilize these resources.

[00:35:23.250]
Um I should mention

[00:35:25.289]
support.gale.com/novelny

[00:35:27.398]
You're actually going to find things specific

[00:35:29.539]
to New York. You'll find your access

[00:35:31.840]
URL S if you need mark records. If

[00:35:33.898]
you want some icons for our resources

[00:35:36.418]
as well as contact information, you'll find all

[00:35:38.458]
of those on the support site. We also

[00:35:40.550]
have our training center which is going to include

[00:35:42.860]
recorded webinars like this one,

[00:35:45.519]
excuse me, shorter tutorials

[00:35:47.639]
that are generally around 1 to 2 minutes.

[00:35:50.228]
Patron support materials, tip

[00:35:52.289]
sheets and resource guides. And we also

[00:35:54.300]
have a marketing materials section. So we don't want

[00:35:56.449]
you to re invent the wheel. So if you want to get this information

[00:35:58.860]
out,

[00:35:59.728]
we've got bookmarks and posters ready for

[00:36:01.878]
you. We have digital assets. So social

[00:36:04.260]
media posts and email templates available

[00:36:06.280]
as well, you can really easily download

[00:36:08.418]
those. And then again,

[00:36:10.280]
you're not reinventing the wheel, you're not spending your

[00:36:12.369]
time doing this, you can copy and paste

[00:36:14.550]
it where it needs to go add your library information

[00:36:16.829]
and send it out. It's nice and simple.

[00:36:22.239]
And finally, I do have just a bit of wrap up information.

[00:36:24.938]
So if you have any questions, your main

[00:36:27.070]
training content is going to be Stacy Niblo,

[00:36:29.659]
you'll see. I've included her email here for you.

[00:36:32.228]
You also have access to a customer success

[00:36:34.360]
manager through Gale. So if you want to talk

[00:36:36.510]
more specifically about how this resource

[00:36:38.530]
is going to support your learning community,

[00:36:40.869]
you can reach out to your customer success manager. If

[00:36:42.889]
you don't know who that is just yet, you can

[00:36:44.909]
send an email to [email protected]

[00:36:47.418]
and you'll be forwarded

[00:36:49.469]
to the correct individual.

[00:36:52.320]
And I do have a QR code listed here

[00:36:54.570]
for a training session survey. If you have

[00:36:56.668]
the time to take it, we definitely want to hear

[00:36:59.070]
from you to make sure we're covering the things

[00:37:01.409]
that you expect to be covered.

[00:37:03.610]
And we'd love to hear any feedback you have about

[00:37:05.719]
our sessions as well as the resources

[00:37:08.519]
and finally, a few just different

[00:37:10.628]
options for you to follow Gale online.

[00:37:12.989]
We always, you know, recommend

[00:37:15.219]
accessing when you've got the chance. You'll see. We've

[00:37:17.320]
got a few different

[00:37:19.398]
bits of information here.

[00:37:22.010]
And finally, our blog is listed blog.gale.com

[00:37:24.188]
This is really handy for updates

[00:37:26.619]
we'll post as well as special topics.

[00:37:28.840]
Oftentimes we'll post some information related

[00:37:30.949]
to our resources as well.

[00:37:33.079]
If you have any questions, feel free to

[00:37:35.110]
reach out to any of these methods here.

[00:37:37.829]
And I do appreciate you for being on the line

[00:37:39.929]
and hopefully we'll see you in future

[00:37:42.179]
sessions. Please have a great rest of your day.