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Marketing Your Gale Digital Collection

Duration: 30 Minutes

You've invested time, thought, and budget dollars to create an amazing collection of materials for your teachers, students, and patrons but perhaps you've found that the digital portion of your resources doesn't always get the attention it deserves. View this recorded webinar to learn creative and effective strategies for spreading the word about your Gale digital collection and make sure those great resources get used! In this recorded session we showcase marketing materials and outreach templates available for all your Gale products, discuss how to create a content calendar to promote your collection year round, and outline steps to develop a marketing plan focused on your unique users.