Duration: 30 Minutes
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Welcome to your Florida Electronic Library Training. Today's training is Gale Business Insights, part 2 of a dynamic business series.
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My name is Tammi Burke. I'm your Gale Trainer. Any questions that you have throughout today's training?
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Please feel free to use that Q&A box. For part 2 of our business series for FEL, we will be focusing on Gale Business Insights.
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Today we'll share with you company profiles. We have over 430,000 of them.
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I'll also share financial data, SWAT reports and industry profiles. Business insights is a great resource over a year ago now it did receive the whole product received a upgrade I should say or enhancement so it does look very different than it did a year ago and it's absolutely fantastic.
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What our team has done. To that resource and all of the content that's there and how easy it is to find.
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So I'm super excited to share with you all of that information today. So let's start with our agenda where we will start with an overview of Gale Business Insights so you fully understand what you'll find within the resource.
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And then what I'll do is we're going to spend the majority of our time exploring searching.
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I'll share with you some of those great features that are right on the homepage of this resource.
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I'll share content and the features and tools available. Any questions I encourage you to ask throughout today's training.
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I will leave you at the end of contact with contact information. We have customer success managers and they are great for that one on one support and they are there to support you and all things Gale.
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So I'll leave you with their information and then also my contact information. And then where you can go for additional support.
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And that's our Gale support site. So I'll leave that at the end of today's session.
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But that information will also be included in your follow-up email. So if you have to leave early at all, that that information is in the follow-up email too.
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And remember it takes 24 h before you receive that. To access your FL resources, maybe you are already using your direct links to each individual resource, which is fantastic to put those on your library page and to have your individual library links because if you are looking at usage for your library, this is a great way to capture it.
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If that, you can always access through the floor. Electronic Library website. And this is how you would access that using this link.
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And when you get there, this is what it looks like. So you would find the business if you go to the A to Z it's really easy to click on you know it's alphabetical click on B and it'll take you to business and I'll model that for you today too.
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So if you are using the the website, the Florida Electronic Library website, I'll show you where you can find this resource we're covering today.
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If you are using your individual links, hopefully you already have this one on your library website and are highlighting it.
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If you're not really sure. What I'm talking about with those individual links. That's okay.
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I'm going to share with you at the end of the session where you can go to find all of that information for your library or maybe you're looking at start you'd like to start using them and putting them on your library website.
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We have customer success managers that can help with that. So access is always very important. So let's talk about Gale Business Insights.
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And what you're going to find. Within this resource, let me talk to you about it first and then I'm going to share with you some of the updates that have happened from October to December.
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So I have some quarterly update information on content, but let's talk about this resource. As a whole, so an overview of it.
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You will find Gale reference content with over 4, 4,000 full text periodicals. As I mentioned already, there are over 430,000 company profiles and then you'll find company financial data in-depth country overviews and comprehensive industry profiles.
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There's over 1,000 industries with industry reports, competitive landscapes, plunket reports, and more available within this resource.
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SWAT and LSes, financial statements, case studies, and great reference articles. And then tap industry information by country or territory and the companies based there with relevant article content.
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Now over the last quarter, we've added 900 new market share report entries, over 500 updated corporate chronologies, 135 new company histories.
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And a hundred 65.
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Updated, you'll find almost a hundred 45 updated Gale industry reports. New case studies, 290 updated SWAT.
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Analysis reports. And just to let you.
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Know that Gale Business Insights receives daily periodical and company updates. So that's on a regular basis, but that was the information I just shared with all those numbers.
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Was something that happened over just the last quarter. So from October to December.
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So with that, let's spend the majority of our time within the resource itself. I'm going to first share with you if you are accessing through the Florida Electronic Library site.
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If you go to the A to Z. Simply click on B for business. Galebert Business Insights is this one right here in the center.
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That's the easy way to find it. We're going to go right into the resource and I have already signed in with Google.
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You have the ability to sign in with Google or Microsoft, which is fantastic if you want to save any information, you can send it directly to your Google Driver Microsoft Onedrive.
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You do have the ability to translate the navigational tools. So here in the contextual toolbar over here by the basic and advanced search and it's just helps you navigate through the site.
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You can translate the site, the navigation tools, again, or into over 34 languages. This is separate than our translation at the document level.
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So again, I can translate the navigational tools in the upper. Bar here at the top of my resource just above the banner.
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Looking down the page, let's look over the home page. What you will find?
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You have first you have the most searched companies but I can browse all companies on the left hand side and these are from around the globe so it's not just US based companies you'll find companies globally.
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You'll find profiles for these companies. From around the world. So these are the most searched companies on the right hand side.
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And I really love to use these company profiles. I'll model that for you today so you can see why they're so organized so well and why they're easy for
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Researchers for our students. Our entrepreneurs. You may have public library patrons that are coming in and that are investors and they need up to date company information.
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This is a great way to get that authoritative content. Again.
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You know, having a trusted. Resource
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To access this information on a regular basis is really helpful tool even for our folks that are investing. To read about top or to read top business publications, we have that here in the center.
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Here are our most used publications, but you can browse all publications by using this called
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Button. We also have our most used topic. So topics that are being searched most often, you're seeing those here. I can again browse all topics.
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If I want everything on business management, if I select that, then it'll take me to that content that I have available.
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And then our industry information.
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Is here. So exploring industries we have. Over a thousand industries. I think I had said.
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Yes, I think I had a thousand, so we have a thousand 57 when I was stocking first so we've added more.
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I'm looking at those reports, competitive landscapes, those plunket reports as I mentioned, so I can search by industry.
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Great, helpful information too for any entrepreneurs looking to open a business or
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Art of business, even manage a business looking at those industry reports can be really helpful tools for your users that are utilizing this resource.
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And then finally the last thing on the homepage is under
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Standing major.
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And I can browse all countries or territories or I can look at the most search. So United States being at the top here, but you can see I have Canada and China and we're gonna jump into a couple of these today too.
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And so you can see their GDP. And as you can see, United States is.
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There at the top. So. Great information, not just. Businesses and profiles, but topics of interest and also countries, territories, and industry information.
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So let's start. I used to do the Apple search all the time, but let's go to Amazon.
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These are 2 of my favorites. So.
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Like to think of different scenarios. For example, maybe you're using this at the college level and you have a student that needs to pick.
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Pick a large market. So it could be something as as specific as maybe a chain store or in this respect this is a large corporation that has used, you know, used for many things mainly retail and that's Amazon.
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So this could be a tool to use within a classroom. Maybe they need to write a two-page paper assessing the strengths of that of that company either a large company or maybe a smaller private company.
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So let's use Amazon as an example. And I wanted to share with you the company. Profile that you're seeing here.
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So the company profiles are organized this way. We have a lot of great content available. Websites, social media, you can see the revenue, how many employees, and the list goes on here, even where their headquarters are.
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It is in the U.S.A. And below, we have an overview of that company. If you're looking for articles or company details, you'll find that information here.
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These are all. Our SWAT analysis and we just give you a little icon here to talk about what that SWAT analysis is.
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What does SWOT stand for? But the real, to read the full SWAT analysis, all I have to do is select here, this call the action button.
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And it provides me with Let me scroll down on a. Zoom in a little bit. It provides me with that entire a document.
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So And I'm going to download it. And then share it with you that way. Oh, it's going to open in.
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Let me see if I can just put it on my desktop real quick. There we go.
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Okay, and I'm going to open that up real quick so you can see.
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So here is that SWAT analysis after I've downloaded it. I can also print this off.
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I can send it to my Google Driver Microsoft Onedrive. All those options are available, but I chose download and it comes from, from global data and you can see here's the full SWAT analysis.
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Now this can be again a really helpful tool. Here's that similar to that box we have that icon on that or image on the homepage.
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Of the company profile. We have it broken down here a little bit more. For our users, you can see the financial performance and what I always like to take a look at.
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As we scroll down, you can see strengths. And there will be opportunities and then the last one are threats.
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So I always like to take a peek at when what's the threat? You know, what's the competition for this business?
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So again, going back to our resource.
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I also, like I mentioned, I have the ability to send this to Google. Microsoft. I can email it.
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I downloaded it was the option I chose or I can print it off. Those options live up here also.
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Our little paper airplane has the Sun 2 options, Google One Drive, email. Then download and print.
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So our contextual toolbar, the tools will change here as they do in all of our gale resources, if you're familiar with other Gale resources, this will look very familiar to you all.
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Because this is a shared tool and feature across all of our Gale resources. So this contextual toolbar will change depending on where I'm at within the resource and what tools I need.
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So I have either my quick send options here. The top of my document or I have them over here.
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Okay, what I also really like about the SWAT analysis is our Explore panel is here.
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So if I want to find additional supplemental information, I'm I can utilize this explore panel and find that type of content that is somewhere else within this resource, but here it's connected to where I'm at.
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So I love the Explorer panel for that reason that it really connects you to where you're at and gives you that additional.
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Content or as I said, supplemental information. Let's go back. Now I want to talk to you about financial performance and what you're going to see here on the profile.
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Click into any of these, the balance sheet cash flow statement. I don't have to go back and forth.
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I'll show you what I mean. When I close open the balance statement. It opens it up, but here all those other ones I just saw in my previous page.
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So I can jump here. I don't have to click that back arrow or click the company profile to go back one step, I can just jump to the next step here and go into the income statement or the cash flow statement.
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On the left hand side I have some filtering options. Am I looking at annual or quarterly? What time period do I want?
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And do I want to compare this with another company? Now remember we were looking at the SWAT analysis.
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And there was, threats. And competitor threats. So maybe I want to compare Amazon. One of those other companies or if there's an in you know specific industry and a company I know that it could be a good competitor to look at.
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I could do that. I can also download this data so that option is available here. Income statement.
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Same idea. I have some filter options and then here is the income statement information.
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Cash full of statement. Same idea, ratios. And it changes here to explain what our ratios financial ratios are used to compare companies within the same industry.
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So it does give a little bit. Additional information so you understand what you're looking at. Especially for our students.
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This is a really helpful tool. And then we have our investment reports. Which are loading and these are all hyperlinked out.
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You can see how many pages they are. I can even search within. Using the search box on the right hand side.
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This will search within through all of this data. Where if I use the basic search, it's going to search through my entire data base.
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So the search within is a really helpful tool. To drill down and find the content you're looking for.
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Just within your current search results. Or in this case, the investment reports on the company profile for Amazon.
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Are there any SCC filings? I can find that information here too.
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Okay, let's go back to that company profile. So we covered, it's gonna load here, there we go, this whole section.
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Looking at this financial performance over time. I also can open the Compare Tool. But here's a graph.
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Continuing to grow. Each year. Below, I can see any company competitors or any company names of competitors.
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And if they're hyperlinked out, then that would take me to their company profile. I can compare companies.
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I have that option here. Then on the right hand side is that industry information. So here's your it's retail trade, but I can see.
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Amazon actually falls into all other miscellaneous retailers. So they're not art dealers, but do they sell art?
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Yes. Do they sell pet supplies? Yes. So they fall under all other.
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Industry classification is here. I can browse all industries or view companies secondary industry. So if there are any secondary industries I would see that hyperlinked out.
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And then at the bottom of the page is where I'm going to find company articles. So these are my reference documents.
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The first. Content over the first box here is our academic journals. I can again search within just these results.
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So if I wanted to use that feature, it's available and that would just search through my company articles.
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Market research reports, trade journal articles, reference news magazine, and we happen to have videos on this company profile.
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Case studies here are the videos and the bottom right. Okay, let me know if you have any questions.
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Again, one of my favorites is using these company profiles. If I wanted to share this company profile, a quick and easy way to do that is to use the get link tool.
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Gitlink provides a persistent URL back to any spot within this resource. Again, it's in my contextual toolbar.
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It always lives up here. I can use that get link tool. Oh, one other thing when I'm on articles, let me share with you, I'm just gonna go into this digital media report here for Australia.
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I have tools to support accessibility. So you'll see these on our documents, those at the article level.
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If we have the original PDF, you would see that. Option here too. So we have full text which gives you access to these tools to support accessibility.
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Where the original document would be a PDF. So you wouldn't have these tools. So let me talk to you about these tools.
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You can translate the text into over 50 languages. We use Google Translate. We have over 50 languages and it'll translate this text.
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Wherever you see that little translate icon, you'll be able to translate the text. You can decrease or increase that font size.
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Display options. Gives you the ability to change the color behind the text. Change the font including open dyslexic.
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Increase that line letter and word spacing. And the nice thing is, is once I've selected this on one document, it will stick with me throughout my entire session.
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So if I use that display options, it'll stay with me and every article I click into will have that same feature already set up.
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To go back to my default settings. I just opened that back up that display options and click back to default settings in the bottom left-hand corner.
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And click done. And the last thing I can have, the text read aloud to me. And the nice thing is let me show you a little hidden gem in this feature.
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So it does highlight the text. The the sentence and the word so let me do that for you And it reads it aloud to me.
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So you can see here it's reading that first chunk of text. It's highlighting it in green and then the word that it's on is in blue.
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Here's a little hidden gem. Now I can turn the volume up, but that's easy to do on your computer too.
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But one thing that is unique here, and you'll find this in all of your Gale resources, when I click on that little Settings gear.
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I have some features I can set up here where I can change the word sentence or text color. I can turn on the enhanced text visibility.
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Let me show you what that looks like. So that's right here in the center of the page.
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So I opened. Again, I opened the Goes out here for me. There we go. I opened the listen button.
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First, my next step was clicking on the settings gear. And my last step was turning on the enhanced text visibility.
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And this is another feature that will stick with me. Throughout my session. Now when I click play, It pulls that text out onto the page.
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So even in your business resources like Gale Business Entrepreneurship and Gale Business Insights.
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These 2 resources in the business series, you're able to utilize this feature. And then of course we can download this as an MP 3.
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If I wanted to turn that enhanced text visibility off, I just opened my settings back up. Turn it off and close it out.
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And close this listen box, it removes that highlighting. Okay, so we talked about, oh, its original PDF.
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Let me show you what that looks like. So here is that original PDF. Of that article that we were on.
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Which is a really cool feature to have. Let me go back to I'm gonna go back to the homepage.
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We talked about make sure we covered everything. We covered everything on the company profiles. So let me go back to that homepage.
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And scroll down and take, we're going to go through each section here. With basic search and advanced search, these are pretty intuitive.
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You can, you know, doing a basic search are users, even our students are comfortable with doing searching and even using filtering when they're looking for content thanks to companies like.
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Amazon where they are doing that type of shopping and filtering information down. Hopefully they're learning it in school first, but chances are that learning it somewhere where there might be doing a little bit of shopping.
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So, but here we are talking about the company and also some of the features that that are that they would find here in the basic and then advanced search very intuitive where they can filter that information down.
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Here the differences is you have these other search options. So a basic search is going to pull back everything where here if I wanted to look specifically at companies.
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I could do that. Or let's go to investment reports. So it has an additional feature on our advanced search.
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Where I can look for. Plunket reports, for example, search by an industry or industry name.
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Or the NAICS number. So what you can see at the end here. And then I'm just going to select this first one.
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And here is the plunket report on advertising agencies and marketing services.
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Okay, and you still have those same features where I can download and I can print or I can send this to my Google Drive or Microsoft Onedrive.
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Okay, so advanced search does look a little different, but intuitive and then also the glossary really helpful in any of your business resources.
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It's also available, you'll find that glossary feature under advanced search. And I covered it in our part one of our business series so that glossary is also a really helpful tool.
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Okay, you'll find like these some of this information like topics.
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Again, that's here on the homepage. But I can search through all of them using advanced search too.
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So this if I click on browse all topics it's going to take me to this spot and you can see all of the topics.
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So it just takes me to that. Option under the advanced search. So you have both ways to get there from the homepage or from advanced search.
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I can look at all my publications or if I'm just interested in the economist. I can see all of my.
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All of the apps or the volumes I have available or the current you know we go from night we have dated information back to 1965 to current so the most current edition will be there I can search within the publication.
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Just like I can on all my other. Content that I've shared with you today where I can search within.
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I have the ability to print this information off, download. Now what I would want to do maybe is use a get link if I wanted to highlight this publication.
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I could use that get link tool. But if I click into the most recent, which is today's.
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It will give me articles that I have available from The Economist.
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Going back to the home page. So I just click whenever you wanna go back to the homepage, little helpful tool, just click in the banner from wherever you're at.
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You'll see it when it changes to an arrow. It's usually over towards the left here.
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It will take you back to the homepage. So that's a Little tip for all of your gale resources.
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I don't want to lose anyone. Industries here, coffee and tea manufacturing, you can see the number.
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Also, there it is right there. The NAICS code.
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And we have industry-specific reports. Here's. Company information. Starbucks here at the top, not surprising.
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You can find Plunkett reports. Related industries. And then there's those articles. So not only do we have company articles, but these are industry articles.
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You can see really helpful tools for our entrepreneurs, for our business students. Those folks looking to start a small business doing their research first before they jump in.
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And then of course investors. And then understanding major markets. So if I wanted to browse all countries and territories, again, that would take me to the advanced search, but I'm going to click, let's click into China.
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And I can see all of my country or territory profile here.
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China compared to 4 other countries. So I can use, let me use the compare tool here. So when I click on that compare tool, it's still, I'm still in the country and territories, but if I wanted to look at industry or jump to companies, I can do that here.
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I can add any countries or territories here if I wanted to select what exactly am I looking to compare?
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Do I want this in a chart or do I want this as a table?
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Let's look at. National income unemployment So I'm looking specifically at China, Publication Growth.
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Or population growth, sorry. I can select as many or as few as I want. So from our previous screen, it showed me.
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Compare China compared to Germany. And the United States, I think, was on there. Here, I am looking specifically at China.
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And certain and I can I can again select my metrics that I'm interested in. You can see here I have that ability to send this information, download or print it off or if I wanted to share a link to this I could do that also.
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Okay, and that path again I took I just went from the homepage I clicked on China
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And then right here, I had that open the compare tool, so it's below. But here you can see.
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And I move my cursor over top. Here's China.
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Here's the United States. Here's Germany. So I can move my cursor over top of each one and see, find exactly what I'm looking for.
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And then we talked about articles, very straightforward, very similar setup on each page. And what you're going to find is slightly different here at the top.
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Especially if you're going into a specific. Company or company profile. Here's some different company names and these are located in China and you can see their revenue.
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For each of those companies.
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Okay. All right, we're right towards the end of our hour. Let me make sure that we covered, everything.
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The nice thing is with this, how how the resource is set up now. You are going to find all of that content linked out on the homepage.
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So if I am looking for
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Specific information I can use my advanced search to find those. Financial reports. I did have a question come in.
[00:30:04.000]
A gale business insights and entrepreneurship seem to have a lot of overlap. How would you decide which to use?
[00:30:06.000]
Great question, Fred. Thanks for asking. So I Personally, how we like to suggest using entrepreneurship is entrepreneurship has a, you might find overlap with the articles.
[00:30:18.000]
Right, some of the documents that you'll find there, there might be some overlap, but they really have a lot of their own unique content because the difference between Gale Business Insights is you do have these company profiles, the organization of that information.
[00:30:31.000]
Where entrepreneurship, you do have multimedia, you so you are going to find similar like videos and and some multimedia content content again articles documents in that respect you may find you're going to find that n entrepreneurship and then Gale Business Insights is going to have that additional those company profiles.
[00:30:54.000]
So I would use or I should say we suggest using Gale Business Insights as more of that market analysis, looking at the company profiles where entrepreneurship is a great one if you are looking to start or.
[00:31:13.000]
If you're looking to manage a business or for students, that's how gale business entrepreneurship would be used.
[00:31:20.000]
Plus entrepreneurship has all of our business plans available. And the way it's organized or if you're looking for funding.
[00:31:27.000]
It's organized differently in that respect because it is looking at the entrepreneur and what they may need.
[00:31:34.000]
To start that business where this would be kind of next step, the Gale Business Insights might be next up or in tandem.
[00:31:40.000]
Because if you are looking at you want industry specific information and you're doing that research first then may be coming here.
[00:31:48.000]
Might be a good path of and how it's organized to quickly find it. But I would use them in tandem.
[00:31:55.000]
If that helps you. Answer that question. So I would say your beginners, your users that are coming in that are just looking to start their small business, have them start with entrepreneurship.
[00:32:06.000]
That's why that one was part one of our business series because I really feel that one's more of a step one.
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For our users or Gale Business Insights is kind of that step 2 or when they're really ready for, okay, this is the industry I want to go into or I need to take a look at company profiles.
[00:32:25.000]
Looking at SWAT analysis, here's a great example. Do you want do you know that's something you should do when you're starting a business, right?
[00:32:32.000]
Your own SWAT analysis. Here's an example. So both can be used for different type of mentor text if you're if you have teachers that are looking to use these in their classrooms or at the academic level for higher ed, great for our entrepreneur classes or marketing classes too.
[00:32:49.000]
I hope that answers your question. Let me know if you would like me to go in any more detail, but great.
[00:32:56.000]
Great question to ask and how why would you use one compared to the others? And I always like to talk, think about that, like what to use when, when when I suggest this resource over the other.
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So. If you think of it as entrepreneurship is that or gale business entrepreneurship is that step one And then Gale Business Insights might be that step 2.
[00:33:16.000]
Okay, or you might have users coming into your library that are looking specifically for research information or investment information.
[00:33:21.000]
Then they could This might be more of a better fit for them. Gale Business Insights. Okay, let me know if you have any other questions.
[00:33:33.000]
Anything else I can help you with? But with that, let me go, we covered everything within the resource.
[00:33:39.000]
Let me go back to my PowerPoint. And share with you. Where you could go for additional support.
[00:33:48.000]
And that's our gale support site. We have a special page that we've created for FL that has all of this information organized.
[00:33:56.000]
This webinar will be included on your in the training section there. But remember I mentioned, are you looking for your access URLs, your direct URLs?
[00:34:05.000]
You'll find everything here on the support site and let me put that link in the chat. It will be in the follow-up email here.
[00:34:13.000]
I always like to include it. When I am doing a webinar because somebody might be watching the recording.
[00:34:20.000]
So I always included at the top, but since you all are here live for today's training. I will put it in the chat box.
[00:34:28.000]
This is a good one to Bookmark on your because it does will take you to our general support site too and what you'll find again access URLs you'll find your title list mark records all of your database icons and widgets are there, including the contact us, your customer success managers.
[00:34:47.000]
Again, they're that one-on-one support and all things scale. Of course you have fantastic folks at the Florida Electronic Library that are always there to help you too.
[00:34:57.000]
If you're looking for specific help with exactly like I said the access URLs for your gale resources we can can help you with that too, but don't forget about your great folks at the Florida Electronic Library.
[00:35:09.000]
I just love working with some training center. You'll find tip sheets and tutorials. Recorded webinars.
[00:35:12.000]
There's also training decks. We've started adding training toolkits for your resources. So are you in charge of doing the training at your library?
[00:35:26.000]
Are you training other colleagues? Then use our toolkits and they are all linked out by product. So you can find the product, Gale Business Insights or Gale Business Entrepreneurship, and you'll find all of the training materials connected to that product.
[00:35:40.000]
And then marketing materials looking to promote these resources to your library community. We have bookmarks and posters.
[00:35:47.000]
We also have communication templates, blog templates, email templates, and every size you need of a social, social media.
[00:35:57.000]
So if you're doing Instagram or you're doing Facebook or you know whatever social media you're doing we have an image and we usually we usually have up to 3 different images for each one available.
[00:36:07.000]
So you'll find all of that and you can easily link your resources right back to that image. And you'll find things like this, for example, where we have industry analysis organizers.
[00:36:20.000]
So we've been creating more activities to go along with our business resources too. And that's in our training center.
[00:36:31.000]
Your customer success managers are that one on one support. Again, their contact information will also be in the follow-up email, but for those watching the recording, it is here on the page.
[00:36:41.000]
Please feel free to reach out to them. Send them an email, let them know what library you're coming from, and they'll get back to you right away.
[00:36:45.000]
And then my name again is Tammi Burke. I'm your senior training consultant from Gale.
[00:36:55.000]
Your survey should pop up when you leave today if you could just complete that for us. We would love your feedback.
[00:37:01.000]
I do share those survey results. With our contact at the Florida Electronic Library. She loves to hear what's happening too.
[00:37:10.000]
So please share that information in that comment section. We love to hear from you all. And if there's anything else we can help you with, please let us know there too or when my email reaches your inbox please feel free to respond back.
[00:37:17.000]
If you'd like to use your phone, the QR code is right here. Feel free to scan it and answer that survey on your phone.
[00:37:29.000]
But I thank you all so much for your time today. I hope you have a great rest of your day and join us next month for part 3.
[00:37:37.000]
In our business series. We're excited to have you back and join us again and we will be covering demographics now next month.
[00:37:41.000]
So thank you all for your time. If you have any additional questions, I will stay on the line.
[00:37:49.000]
Have a great rest of your day, everyone.
Welcome to your Florida Electronic Library Training. Today's training is Gale Business Insights, part 2 of a dynamic business series.
[00:00:12.000]
My name is Tammi Burke. I'm your Gale Trainer. Any questions that you have throughout today's training?
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Please feel free to use that Q&A box. For part 2 of our business series for FEL, we will be focusing on Gale Business Insights.
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Today we'll share with you company profiles. We have over 430,000 of them.
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I'll also share financial data, SWAT reports and industry profiles. Business insights is a great resource over a year ago now it did receive the whole product received a upgrade I should say or enhancement so it does look very different than it did a year ago and it's absolutely fantastic.
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What our team has done. To that resource and all of the content that's there and how easy it is to find.
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So I'm super excited to share with you all of that information today. So let's start with our agenda where we will start with an overview of Gale Business Insights so you fully understand what you'll find within the resource.
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And then what I'll do is we're going to spend the majority of our time exploring searching.
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I'll share with you some of those great features that are right on the homepage of this resource.
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I'll share content and the features and tools available. Any questions I encourage you to ask throughout today's training.
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I will leave you at the end of contact with contact information. We have customer success managers and they are great for that one on one support and they are there to support you and all things Gale.
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So I'll leave you with their information and then also my contact information. And then where you can go for additional support.
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And that's our Gale support site. So I'll leave that at the end of today's session.
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But that information will also be included in your follow-up email. So if you have to leave early at all, that that information is in the follow-up email too.
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And remember it takes 24 h before you receive that. To access your FL resources, maybe you are already using your direct links to each individual resource, which is fantastic to put those on your library page and to have your individual library links because if you are looking at usage for your library, this is a great way to capture it.
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If that, you can always access through the floor. Electronic Library website. And this is how you would access that using this link.
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And when you get there, this is what it looks like. So you would find the business if you go to the A to Z it's really easy to click on you know it's alphabetical click on B and it'll take you to business and I'll model that for you today too.
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So if you are using the the website, the Florida Electronic Library website, I'll show you where you can find this resource we're covering today.
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If you are using your individual links, hopefully you already have this one on your library website and are highlighting it.
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If you're not really sure. What I'm talking about with those individual links. That's okay.
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I'm going to share with you at the end of the session where you can go to find all of that information for your library or maybe you're looking at start you'd like to start using them and putting them on your library website.
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We have customer success managers that can help with that. So access is always very important. So let's talk about Gale Business Insights.
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And what you're going to find. Within this resource, let me talk to you about it first and then I'm going to share with you some of the updates that have happened from October to December.
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So I have some quarterly update information on content, but let's talk about this resource. As a whole, so an overview of it.
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You will find Gale reference content with over 4, 4,000 full text periodicals. As I mentioned already, there are over 430,000 company profiles and then you'll find company financial data in-depth country overviews and comprehensive industry profiles.
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There's over 1,000 industries with industry reports, competitive landscapes, plunket reports, and more available within this resource.
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SWAT and LSes, financial statements, case studies, and great reference articles. And then tap industry information by country or territory and the companies based there with relevant article content.
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Now over the last quarter, we've added 900 new market share report entries, over 500 updated corporate chronologies, 135 new company histories.
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And a hundred 65.
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Updated, you'll find almost a hundred 45 updated Gale industry reports. New case studies, 290 updated SWAT.
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Analysis reports. And just to let you.
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Know that Gale Business Insights receives daily periodical and company updates. So that's on a regular basis, but that was the information I just shared with all those numbers.
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Was something that happened over just the last quarter. So from October to December.
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So with that, let's spend the majority of our time within the resource itself. I'm going to first share with you if you are accessing through the Florida Electronic Library site.
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If you go to the A to Z. Simply click on B for business. Galebert Business Insights is this one right here in the center.
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That's the easy way to find it. We're going to go right into the resource and I have already signed in with Google.
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You have the ability to sign in with Google or Microsoft, which is fantastic if you want to save any information, you can send it directly to your Google Driver Microsoft Onedrive.
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You do have the ability to translate the navigational tools. So here in the contextual toolbar over here by the basic and advanced search and it's just helps you navigate through the site.
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You can translate the site, the navigation tools, again, or into over 34 languages. This is separate than our translation at the document level.
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So again, I can translate the navigational tools in the upper. Bar here at the top of my resource just above the banner.
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Looking down the page, let's look over the home page. What you will find?
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You have first you have the most searched companies but I can browse all companies on the left hand side and these are from around the globe so it's not just US based companies you'll find companies globally.
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You'll find profiles for these companies. From around the world. So these are the most searched companies on the right hand side.
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And I really love to use these company profiles. I'll model that for you today so you can see why they're so organized so well and why they're easy for
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Researchers for our students. Our entrepreneurs. You may have public library patrons that are coming in and that are investors and they need up to date company information.
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This is a great way to get that authoritative content. Again.
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You know, having a trusted. Resource
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To access this information on a regular basis is really helpful tool even for our folks that are investing. To read about top or to read top business publications, we have that here in the center.
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Here are our most used publications, but you can browse all publications by using this called
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Button. We also have our most used topic. So topics that are being searched most often, you're seeing those here. I can again browse all topics.
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If I want everything on business management, if I select that, then it'll take me to that content that I have available.
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And then our industry information.
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Is here. So exploring industries we have. Over a thousand industries. I think I had said.
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Yes, I think I had a thousand, so we have a thousand 57 when I was stocking first so we've added more.
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I'm looking at those reports, competitive landscapes, those plunket reports as I mentioned, so I can search by industry.
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Great, helpful information too for any entrepreneurs looking to open a business or
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Art of business, even manage a business looking at those industry reports can be really helpful tools for your users that are utilizing this resource.
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And then finally the last thing on the homepage is under
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Standing major.
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And I can browse all countries or territories or I can look at the most search. So United States being at the top here, but you can see I have Canada and China and we're gonna jump into a couple of these today too.
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And so you can see their GDP. And as you can see, United States is.
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There at the top. So. Great information, not just. Businesses and profiles, but topics of interest and also countries, territories, and industry information.
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So let's start. I used to do the Apple search all the time, but let's go to Amazon.
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These are 2 of my favorites. So.
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Like to think of different scenarios. For example, maybe you're using this at the college level and you have a student that needs to pick.
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Pick a large market. So it could be something as as specific as maybe a chain store or in this respect this is a large corporation that has used, you know, used for many things mainly retail and that's Amazon.
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So this could be a tool to use within a classroom. Maybe they need to write a two-page paper assessing the strengths of that of that company either a large company or maybe a smaller private company.
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So let's use Amazon as an example. And I wanted to share with you the company. Profile that you're seeing here.
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So the company profiles are organized this way. We have a lot of great content available. Websites, social media, you can see the revenue, how many employees, and the list goes on here, even where their headquarters are.
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It is in the U.S.A. And below, we have an overview of that company. If you're looking for articles or company details, you'll find that information here.
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These are all. Our SWAT analysis and we just give you a little icon here to talk about what that SWAT analysis is.
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What does SWOT stand for? But the real, to read the full SWAT analysis, all I have to do is select here, this call the action button.
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And it provides me with Let me scroll down on a. Zoom in a little bit. It provides me with that entire a document.
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So And I'm going to download it. And then share it with you that way. Oh, it's going to open in.
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Let me see if I can just put it on my desktop real quick. There we go.
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Okay, and I'm going to open that up real quick so you can see.
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So here is that SWAT analysis after I've downloaded it. I can also print this off.
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I can send it to my Google Driver Microsoft Onedrive. All those options are available, but I chose download and it comes from, from global data and you can see here's the full SWAT analysis.
[00:12:09.000]
Now this can be again a really helpful tool. Here's that similar to that box we have that icon on that or image on the homepage.
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Of the company profile. We have it broken down here a little bit more. For our users, you can see the financial performance and what I always like to take a look at.
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As we scroll down, you can see strengths. And there will be opportunities and then the last one are threats.
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So I always like to take a peek at when what's the threat? You know, what's the competition for this business?
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So again, going back to our resource.
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I also, like I mentioned, I have the ability to send this to Google. Microsoft. I can email it.
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I downloaded it was the option I chose or I can print it off. Those options live up here also.
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Our little paper airplane has the Sun 2 options, Google One Drive, email. Then download and print.
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So our contextual toolbar, the tools will change here as they do in all of our gale resources, if you're familiar with other Gale resources, this will look very familiar to you all.
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Because this is a shared tool and feature across all of our Gale resources. So this contextual toolbar will change depending on where I'm at within the resource and what tools I need.
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So I have either my quick send options here. The top of my document or I have them over here.
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Okay, what I also really like about the SWAT analysis is our Explore panel is here.
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So if I want to find additional supplemental information, I'm I can utilize this explore panel and find that type of content that is somewhere else within this resource, but here it's connected to where I'm at.
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So I love the Explorer panel for that reason that it really connects you to where you're at and gives you that additional.
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Content or as I said, supplemental information. Let's go back. Now I want to talk to you about financial performance and what you're going to see here on the profile.
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Click into any of these, the balance sheet cash flow statement. I don't have to go back and forth.
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I'll show you what I mean. When I close open the balance statement. It opens it up, but here all those other ones I just saw in my previous page.
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So I can jump here. I don't have to click that back arrow or click the company profile to go back one step, I can just jump to the next step here and go into the income statement or the cash flow statement.
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On the left hand side I have some filtering options. Am I looking at annual or quarterly? What time period do I want?
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And do I want to compare this with another company? Now remember we were looking at the SWAT analysis.
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And there was, threats. And competitor threats. So maybe I want to compare Amazon. One of those other companies or if there's an in you know specific industry and a company I know that it could be a good competitor to look at.
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I could do that. I can also download this data so that option is available here. Income statement.
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Same idea. I have some filter options and then here is the income statement information.
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Cash full of statement. Same idea, ratios. And it changes here to explain what our ratios financial ratios are used to compare companies within the same industry.
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So it does give a little bit. Additional information so you understand what you're looking at. Especially for our students.
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This is a really helpful tool. And then we have our investment reports. Which are loading and these are all hyperlinked out.
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You can see how many pages they are. I can even search within. Using the search box on the right hand side.
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This will search within through all of this data. Where if I use the basic search, it's going to search through my entire data base.
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So the search within is a really helpful tool. To drill down and find the content you're looking for.
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Just within your current search results. Or in this case, the investment reports on the company profile for Amazon.
[00:16:33.000]
Are there any SCC filings? I can find that information here too.
[00:16:39.000]
Okay, let's go back to that company profile. So we covered, it's gonna load here, there we go, this whole section.
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Looking at this financial performance over time. I also can open the Compare Tool. But here's a graph.
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Continuing to grow. Each year. Below, I can see any company competitors or any company names of competitors.
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And if they're hyperlinked out, then that would take me to their company profile. I can compare companies.
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I have that option here. Then on the right hand side is that industry information. So here's your it's retail trade, but I can see.
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Amazon actually falls into all other miscellaneous retailers. So they're not art dealers, but do they sell art?
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Yes. Do they sell pet supplies? Yes. So they fall under all other.
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Industry classification is here. I can browse all industries or view companies secondary industry. So if there are any secondary industries I would see that hyperlinked out.
[00:17:49.000]
And then at the bottom of the page is where I'm going to find company articles. So these are my reference documents.
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The first. Content over the first box here is our academic journals. I can again search within just these results.
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So if I wanted to use that feature, it's available and that would just search through my company articles.
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Market research reports, trade journal articles, reference news magazine, and we happen to have videos on this company profile.
[00:18:23.000]
Case studies here are the videos and the bottom right. Okay, let me know if you have any questions.
[00:18:30.000]
Again, one of my favorites is using these company profiles. If I wanted to share this company profile, a quick and easy way to do that is to use the get link tool.
[00:18:40.000]
Gitlink provides a persistent URL back to any spot within this resource. Again, it's in my contextual toolbar.
[00:18:45.000]
It always lives up here. I can use that get link tool. Oh, one other thing when I'm on articles, let me share with you, I'm just gonna go into this digital media report here for Australia.
[00:18:59.000]
I have tools to support accessibility. So you'll see these on our documents, those at the article level.
[00:19:05.000]
If we have the original PDF, you would see that. Option here too. So we have full text which gives you access to these tools to support accessibility.
[00:19:10.000]
Where the original document would be a PDF. So you wouldn't have these tools. So let me talk to you about these tools.
[00:19:22.000]
You can translate the text into over 50 languages. We use Google Translate. We have over 50 languages and it'll translate this text.
[00:19:31.000]
Wherever you see that little translate icon, you'll be able to translate the text. You can decrease or increase that font size.
[00:19:41.000]
Display options. Gives you the ability to change the color behind the text. Change the font including open dyslexic.
[00:19:51.000]
Increase that line letter and word spacing. And the nice thing is, is once I've selected this on one document, it will stick with me throughout my entire session.
[00:20:02.000]
So if I use that display options, it'll stay with me and every article I click into will have that same feature already set up.
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To go back to my default settings. I just opened that back up that display options and click back to default settings in the bottom left-hand corner.
[00:20:20.000]
And click done. And the last thing I can have, the text read aloud to me. And the nice thing is let me show you a little hidden gem in this feature.
[00:20:29.000]
So it does highlight the text. The the sentence and the word so let me do that for you And it reads it aloud to me.
[00:20:41.000]
So you can see here it's reading that first chunk of text. It's highlighting it in green and then the word that it's on is in blue.
[00:20:48.000]
Here's a little hidden gem. Now I can turn the volume up, but that's easy to do on your computer too.
[00:20:50.000]
But one thing that is unique here, and you'll find this in all of your Gale resources, when I click on that little Settings gear.
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I have some features I can set up here where I can change the word sentence or text color. I can turn on the enhanced text visibility.
[00:21:13.000]
Let me show you what that looks like. So that's right here in the center of the page.
[00:21:16.000]
So I opened. Again, I opened the Goes out here for me. There we go. I opened the listen button.
[00:21:24.000]
First, my next step was clicking on the settings gear. And my last step was turning on the enhanced text visibility.
[00:21:32.000]
And this is another feature that will stick with me. Throughout my session. Now when I click play, It pulls that text out onto the page.
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So even in your business resources like Gale Business Entrepreneurship and Gale Business Insights.
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These 2 resources in the business series, you're able to utilize this feature. And then of course we can download this as an MP 3.
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If I wanted to turn that enhanced text visibility off, I just opened my settings back up. Turn it off and close it out.
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And close this listen box, it removes that highlighting. Okay, so we talked about, oh, its original PDF.
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Let me show you what that looks like. So here is that original PDF. Of that article that we were on.
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Which is a really cool feature to have. Let me go back to I'm gonna go back to the homepage.
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We talked about make sure we covered everything. We covered everything on the company profiles. So let me go back to that homepage.
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And scroll down and take, we're going to go through each section here. With basic search and advanced search, these are pretty intuitive.
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You can, you know, doing a basic search are users, even our students are comfortable with doing searching and even using filtering when they're looking for content thanks to companies like.
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Amazon where they are doing that type of shopping and filtering information down. Hopefully they're learning it in school first, but chances are that learning it somewhere where there might be doing a little bit of shopping.
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So, but here we are talking about the company and also some of the features that that are that they would find here in the basic and then advanced search very intuitive where they can filter that information down.
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Here the differences is you have these other search options. So a basic search is going to pull back everything where here if I wanted to look specifically at companies.
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I could do that. Or let's go to investment reports. So it has an additional feature on our advanced search.
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Where I can look for. Plunket reports, for example, search by an industry or industry name.
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Or the NAICS number. So what you can see at the end here. And then I'm just going to select this first one.
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And here is the plunket report on advertising agencies and marketing services.
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Okay, and you still have those same features where I can download and I can print or I can send this to my Google Drive or Microsoft Onedrive.
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Okay, so advanced search does look a little different, but intuitive and then also the glossary really helpful in any of your business resources.
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It's also available, you'll find that glossary feature under advanced search. And I covered it in our part one of our business series so that glossary is also a really helpful tool.
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Okay, you'll find like these some of this information like topics.
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Again, that's here on the homepage. But I can search through all of them using advanced search too.
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So this if I click on browse all topics it's going to take me to this spot and you can see all of the topics.
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So it just takes me to that. Option under the advanced search. So you have both ways to get there from the homepage or from advanced search.
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I can look at all my publications or if I'm just interested in the economist. I can see all of my.
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All of the apps or the volumes I have available or the current you know we go from night we have dated information back to 1965 to current so the most current edition will be there I can search within the publication.
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Just like I can on all my other. Content that I've shared with you today where I can search within.
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I have the ability to print this information off, download. Now what I would want to do maybe is use a get link if I wanted to highlight this publication.
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I could use that get link tool. But if I click into the most recent, which is today's.
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It will give me articles that I have available from The Economist.
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Going back to the home page. So I just click whenever you wanna go back to the homepage, little helpful tool, just click in the banner from wherever you're at.
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You'll see it when it changes to an arrow. It's usually over towards the left here.
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It will take you back to the homepage. So that's a Little tip for all of your gale resources.
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I don't want to lose anyone. Industries here, coffee and tea manufacturing, you can see the number.
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Also, there it is right there. The NAICS code.
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And we have industry-specific reports. Here's. Company information. Starbucks here at the top, not surprising.
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You can find Plunkett reports. Related industries. And then there's those articles. So not only do we have company articles, but these are industry articles.
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You can see really helpful tools for our entrepreneurs, for our business students. Those folks looking to start a small business doing their research first before they jump in.
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And then of course investors. And then understanding major markets. So if I wanted to browse all countries and territories, again, that would take me to the advanced search, but I'm going to click, let's click into China.
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And I can see all of my country or territory profile here.
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China compared to 4 other countries. So I can use, let me use the compare tool here. So when I click on that compare tool, it's still, I'm still in the country and territories, but if I wanted to look at industry or jump to companies, I can do that here.
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I can add any countries or territories here if I wanted to select what exactly am I looking to compare?
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Do I want this in a chart or do I want this as a table?
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Let's look at. National income unemployment So I'm looking specifically at China, Publication Growth.
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Or population growth, sorry. I can select as many or as few as I want. So from our previous screen, it showed me.
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Compare China compared to Germany. And the United States, I think, was on there. Here, I am looking specifically at China.
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And certain and I can I can again select my metrics that I'm interested in. You can see here I have that ability to send this information, download or print it off or if I wanted to share a link to this I could do that also.
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Okay, and that path again I took I just went from the homepage I clicked on China
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And then right here, I had that open the compare tool, so it's below. But here you can see.
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And I move my cursor over top. Here's China.
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Here's the United States. Here's Germany. So I can move my cursor over top of each one and see, find exactly what I'm looking for.
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And then we talked about articles, very straightforward, very similar setup on each page. And what you're going to find is slightly different here at the top.
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Especially if you're going into a specific. Company or company profile. Here's some different company names and these are located in China and you can see their revenue.
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For each of those companies.
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Okay. All right, we're right towards the end of our hour. Let me make sure that we covered, everything.
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The nice thing is with this, how how the resource is set up now. You are going to find all of that content linked out on the homepage.
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So if I am looking for
[00:29:56.000]
Specific information I can use my advanced search to find those. Financial reports. I did have a question come in.
[00:30:04.000]
A gale business insights and entrepreneurship seem to have a lot of overlap. How would you decide which to use?
[00:30:06.000]
Great question, Fred. Thanks for asking. So I Personally, how we like to suggest using entrepreneurship is entrepreneurship has a, you might find overlap with the articles.
[00:30:18.000]
Right, some of the documents that you'll find there, there might be some overlap, but they really have a lot of their own unique content because the difference between Gale Business Insights is you do have these company profiles, the organization of that information.
[00:30:31.000]
Where entrepreneurship, you do have multimedia, you so you are going to find similar like videos and and some multimedia content content again articles documents in that respect you may find you're going to find that n entrepreneurship and then Gale Business Insights is going to have that additional those company profiles.
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So I would use or I should say we suggest using Gale Business Insights as more of that market analysis, looking at the company profiles where entrepreneurship is a great one if you are looking to start or.
[00:31:13.000]
If you're looking to manage a business or for students, that's how gale business entrepreneurship would be used.
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Plus entrepreneurship has all of our business plans available. And the way it's organized or if you're looking for funding.
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It's organized differently in that respect because it is looking at the entrepreneur and what they may need.
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To start that business where this would be kind of next step, the Gale Business Insights might be next up or in tandem.
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Because if you are looking at you want industry specific information and you're doing that research first then may be coming here.
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Might be a good path of and how it's organized to quickly find it. But I would use them in tandem.
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If that helps you. Answer that question. So I would say your beginners, your users that are coming in that are just looking to start their small business, have them start with entrepreneurship.
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That's why that one was part one of our business series because I really feel that one's more of a step one.
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For our users or Gale Business Insights is kind of that step 2 or when they're really ready for, okay, this is the industry I want to go into or I need to take a look at company profiles.
[00:32:25.000]
Looking at SWAT analysis, here's a great example. Do you want do you know that's something you should do when you're starting a business, right?
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Your own SWAT analysis. Here's an example. So both can be used for different type of mentor text if you're if you have teachers that are looking to use these in their classrooms or at the academic level for higher ed, great for our entrepreneur classes or marketing classes too.
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I hope that answers your question. Let me know if you would like me to go in any more detail, but great.
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Great question to ask and how why would you use one compared to the others? And I always like to talk, think about that, like what to use when, when when I suggest this resource over the other.
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So. If you think of it as entrepreneurship is that or gale business entrepreneurship is that step one And then Gale Business Insights might be that step 2.
[00:33:16.000]
Okay, or you might have users coming into your library that are looking specifically for research information or investment information.
[00:33:21.000]
Then they could This might be more of a better fit for them. Gale Business Insights. Okay, let me know if you have any other questions.
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Anything else I can help you with? But with that, let me go, we covered everything within the resource.
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Let me go back to my PowerPoint. And share with you. Where you could go for additional support.
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And that's our gale support site. We have a special page that we've created for FL that has all of this information organized.
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This webinar will be included on your in the training section there. But remember I mentioned, are you looking for your access URLs, your direct URLs?
[00:34:05.000]
You'll find everything here on the support site and let me put that link in the chat. It will be in the follow-up email here.
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I always like to include it. When I am doing a webinar because somebody might be watching the recording.
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So I always included at the top, but since you all are here live for today's training. I will put it in the chat box.
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This is a good one to Bookmark on your because it does will take you to our general support site too and what you'll find again access URLs you'll find your title list mark records all of your database icons and widgets are there, including the contact us, your customer success managers.
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Again, they're that one-on-one support and all things scale. Of course you have fantastic folks at the Florida Electronic Library that are always there to help you too.
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If you're looking for specific help with exactly like I said the access URLs for your gale resources we can can help you with that too, but don't forget about your great folks at the Florida Electronic Library.
[00:35:09.000]
I just love working with some training center. You'll find tip sheets and tutorials. Recorded webinars.
[00:35:12.000]
There's also training decks. We've started adding training toolkits for your resources. So are you in charge of doing the training at your library?
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Are you training other colleagues? Then use our toolkits and they are all linked out by product. So you can find the product, Gale Business Insights or Gale Business Entrepreneurship, and you'll find all of the training materials connected to that product.
[00:35:40.000]
And then marketing materials looking to promote these resources to your library community. We have bookmarks and posters.
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We also have communication templates, blog templates, email templates, and every size you need of a social, social media.
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So if you're doing Instagram or you're doing Facebook or you know whatever social media you're doing we have an image and we usually we usually have up to 3 different images for each one available.
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So you'll find all of that and you can easily link your resources right back to that image. And you'll find things like this, for example, where we have industry analysis organizers.
[00:36:20.000]
So we've been creating more activities to go along with our business resources too. And that's in our training center.
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Your customer success managers are that one on one support. Again, their contact information will also be in the follow-up email, but for those watching the recording, it is here on the page.
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Please feel free to reach out to them. Send them an email, let them know what library you're coming from, and they'll get back to you right away.
[00:36:45.000]
And then my name again is Tammi Burke. I'm your senior training consultant from Gale.
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Your survey should pop up when you leave today if you could just complete that for us. We would love your feedback.
[00:37:01.000]
I do share those survey results. With our contact at the Florida Electronic Library. She loves to hear what's happening too.
[00:37:10.000]
So please share that information in that comment section. We love to hear from you all. And if there's anything else we can help you with, please let us know there too or when my email reaches your inbox please feel free to respond back.
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If you'd like to use your phone, the QR code is right here. Feel free to scan it and answer that survey on your phone.
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But I thank you all so much for your time today. I hope you have a great rest of your day and join us next month for part 3.
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In our business series. We're excited to have you back and join us again and we will be covering demographics now next month.
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So thank you all for your time. If you have any additional questions, I will stay on the line.
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Have a great rest of your day, everyone.