DemographicsNow: Business & People Webinar

DemographicsNow: Business & People is a comprehensive business tool that provides up-to-date and easy access to an array of geographically aligned demographic data perfect for obtaining insights to develop business plans, marketing strategies, empower decision making, and even grant applications. This webinar covers navigation of available data and features, including Google and Microsoft integration.


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my

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name is Andrea Rzepa and we're

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going to be talking about DemographicsNow

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today if

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you have questions please go how did I mention to put

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those into the tub now

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just take cover some some general

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information I'm giving you your agenda

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at to go to be covering today I

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have introduced myself already you

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want to introduce yourself in the tap and

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who's participating in our webinar

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so please feel free to go ahead and

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introduce yourself into the cat pot do

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they were going to be talking about demographics now

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you talking about the content

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we're going to look at some of the new features and

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some of the best practices using

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demographics now and I'll

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give you some information for supporting

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documentation

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that you might need to support my

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email address if you

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have the opportunity

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getting into demographics

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know about

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what demographic so is it is detailed

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u.s. demographic information and

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demographics now will be able to

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gain Insight when

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it comes to Market when

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it comes to some of their consumers don't

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give information about opening businesses

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and tapping into some of those those

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those audience that maybe

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they haven't been using I'm to be

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able to to look at the product

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that

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might need further

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company

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optimize

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display to that step Graphics

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now will be available and we'll

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just FaceTime screen size

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that means that you can use it

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on an iPad and you can use

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it on your iPhone as well and it will adjust the

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size of the screen that you are using

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to access Emma Graphics now Office

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365 which means if

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you want to save anything to access at

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a later date and time to be able to

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export to either

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Microsoft Office 365

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which means you

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can export to Microsoft

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OneDrive account

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institution

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support two

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different

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people are using

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or unfamiliar at least with

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Google Maps and geography

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based on what

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is input into the main geography

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right now

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and demographics

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now looks a little different you

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may remember the navigation

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in demographic that has not changed and

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now has

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not changed all

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of the different way

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until we have the

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top including teachers and Company demographics

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and people

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and company has has replaced

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business business in Chico And

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if you have any questions or any

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questions to be getting

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in any of those down

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you're going to get a synopsis of

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what is available in each

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one of the options each one of

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the four options of the top companies

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that are looking for

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I'm looking for information including

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address and telephone number of people

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in the neighborhood they can they can

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access that information for people

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and Company they

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looking for a certain type of business they're

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looking for an easier

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just wanting to look for people could get suggestions

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and talk to some of the executive for

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those companies in which they might

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be opening a similar company that

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they might get some insight

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into will be able to access

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to

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certain cities you can

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compare the two of them or you can combine

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them and take a look at the demographics

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of each and every single one of the

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geography that you might be in putting into the

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demographics you

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also be able to again using Google

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Maps look at the geography as it relates

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to the

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country the state other

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cities it will also provide

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a layer

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of somatic semantic information

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giving you demographic variable

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geography

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based on based on some

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of the things that you might be looking for and

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then you can also include your reports not

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going to be already

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already pre-set report

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for example of

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something like

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any

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information get any information into the

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geography

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and you can do that using a few different ways if

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you have a specific address

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tell me your face

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can go ahead and type that into this

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box right here since I'm looking at something

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like Farmington Hills Michigan

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I can go ahead and type that in

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and signing with the Sturgis just

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giving me either Peter

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create create location or

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create a geography location

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I can go ahead that's

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my either set an address and include

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a point here and I can add multiple

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point so I am going

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to be

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set multiple let's go ahead and just

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type in

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go ahead and point in Farmington

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Hills I

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can add points and add specific

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information and I can

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add multiple when

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I click on an app and add

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a specific point here I'm going to do men

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say to in Michigan and

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I can add a specific point maybe

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I wanted to hear that to say

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that

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means

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so I can add multiple break

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it down for me so I can I block

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group I can find different counties

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across the state I can

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search or or access different Elementary

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or secondary as well

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as active places so I'm going to go ahead

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and select places where

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you get from your City information I'm

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so if I'm looking for some

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cities in Michigan

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I can go ahead and do that

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now I am I did have a

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comment it from

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someone in chapter their and they're having

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some issues with the audio so

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if you can in the chat box let

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me know if you can or cannot hear

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me you want to make

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sure that everyone is able to hear

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me and I just got one

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of the other people on the line so I want

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to make sure everyone gave

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up this year okay

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looks like we are able to study

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and I'm going to go ahead and do them look

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so head and dude you're bored and

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I'm going to add another one as well

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I'm

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going to go ahead and come

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now I need the four areas that I

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asked that will give me information on

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Dearborn and Farmington

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Hills demographics

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Dearborn

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in Farmington Hills demographic information I

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can look at the ring of fire

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in certain area and

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I can combine the two and get a summary

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between both your born in Farmington

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Hills right now I'm going to set

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up and I'm going to take a

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look at some of these different report?

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going to help your user

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navigate through the PS3

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different offer

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you the opportunity to take a look at what

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type of report what's going to be available

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in each and every single one of the reports

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that are offered in this cold out I'm

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going to take a look at your work and

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take a look at what we're going

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to look at something different

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areas and I want to take a look at

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what's most appropriate within

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Dearborn in Farmington Hills to

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go ahead and run that report now

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the report is going to be below

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this is going to be the same for every

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and all report income

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tax total

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employees in the area and

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what to spend on food

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and beverage away from home pretty

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comparable when it

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comes to dinner lunch

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is out of town trips as

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I continue down I can look at you

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know what they stand for and

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what the T2000

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to a projection might

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be here weather

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reports the kind of make a distinction between

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the two if I like you but

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I can also download this time

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again I can

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download it and this is when I can either

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download it as a PDF and HTML that

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can be done on the computer but I can

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also say that to Google drive

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is it to Microsoft OneDrive stuff

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I wanted to save it to Google Drive or

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anyone that has a Gmail account for

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anyone that is g suite for Education institution

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you can save it and send it to be

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perfect for your login and

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then it will save this

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pop-up screen like we know my documents

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have been sent to Google Drive and now it's automatically

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signs me in here

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okay it's

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recognizing me but if this is a public

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public criminal

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or something like that it will

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actually talk to you for your Gmail password

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if I use Microsoft that

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it would prompt me for my Office 365 information

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other reports that are in

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here also going to be I

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like to sit sometimes take a look at

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some of the the Mosaic household comparison

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report whenever you click

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on those reports

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are actually created by 6.

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They are kind

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of stereotypical

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inside the

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stereotypical Platinum

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kids in Cabernet

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babies and bless it

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looks like most of the people in here

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are especially coming

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from maybe the Farmington Hills area you're

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going to get some aging of Aquarius

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in there but for

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Dearborn.

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30% of them are no place

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like home you'll

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see all of the Mosaic report

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here as well as up

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at the top some of your other methodology

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and died and some of your custom

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reports here so you can take a

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look at what is available on all

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the different report Dearborn

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as to what no place

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like home actually mean you

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can click on that and it's going to give

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you these five to six paid

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breakdown of stereotypical

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behavior that

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are the middle

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class generational household there

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a birdhouse hole size going to be about 4

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people here they

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like to go tailgating they

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contribute to charity their

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technology there they're little

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they're not going

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to happen again and again

[00:16:13.299]
provided by experience needed

[00:16:15.299]
the stereo typical behaviors of

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people in need for ticular that

[00:16:20.000]
would represent a particular particular

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area so I'm

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no place like home and then I'm going to

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be a summary

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they like to get

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there get there the

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retail stores they like to shop at Sears

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and Kmart are Banana Republic

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in Chico they are

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matter fact they

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especially they are educate they

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like to donate to programs especially

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education and health programs

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and political or kind

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of create a stab you know the makeup

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of community kind of cream maybe programs

[00:17:03.000]
around people that that makes it

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into maybe the majority of those type

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of demographic

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I'm going to close this out go

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back to our demographic.

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I am here

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back into a report

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so I can also take a look at

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show

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me the location

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again

[00:17:40.200]
and take a look at Google

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Maps if I decide to move around people

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will actually know how to use

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this type of things are going

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also provide you shoot

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the ferry boat on the right on the

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somatic and choose them from here

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average expenditures and I'm going

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to fix the latch average expenditures

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on food and beverage

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you know what's going to happen if we're going to see if

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it's layer up here over are

[00:18:33.299]
different format

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and the smear layer is

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going to give us going to get us dressed in

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yellow color you can change the color

[00:18:42.900]
I personally like the purple and yellow so

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it gives me it just kind of defines it

[00:18:48.799]
a little better for me so we can see in

[00:18:50.799]
Farmington Hills area that

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they spend a lot more for

[00:18:56.000]
your average food and beverage in this

[00:18:58.000]
area in Farmington Hills versus

[00:19:00.299]
the smaller area in Dearborn I

[00:19:03.000]
want to get more information maybe about

[00:19:05.099]
the smaller area in Dearborn I

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can do min

[00:19:12.099]
cm into the math here and

[00:19:15.099]
I can actually create a custom geography

[00:19:17.099]
and

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I want this to creep

[00:19:24.599]
up the geography and to do that

[00:19:26.700]
you're going to not really

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sure looks

[00:19:34.799]
remove that page

[00:19:41.700]
really sure why it's all purple and

[00:19:44.900]
geography geography

[00:19:47.099]
on the right hand side purple

[00:19:54.599]
area right here to get more information right

[00:19:58.000]
there and I'm going to trade my custom geography

[00:20:00.400]
by again I'm going to zoom

[00:20:02.400]
in hey

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and I'm going to use one of these shapes I'm

[00:20:10.400]
not create this one and I'm

[00:20:12.400]
going to use my mat my mouth actually

[00:20:15.299]
select the area

[00:20:19.799]
I'm going to get maybe an approximate

[00:20:21.799]
area here

[00:20:31.700]
okay. Once I've done that

[00:20:36.200]
I'm going to call at the restaurant place and

[00:20:39.099]
select okay and now one side

[00:20:41.200]
created that I can update my

[00:20:43.200]
place is on the right hand side I

[00:20:45.900]
can update my geography born

[00:20:48.500]
in Farmington Hills completely out and

[00:20:51.200]
now I'm only

[00:20:53.299]
on that specific area that

[00:20:56.200]
I need to move this around I

[00:20:58.200]
can use these and pull it

[00:21:00.200]
around to make sure that

[00:21:03.299]
I get the best geography that

[00:21:05.700]
I can get

[00:21:12.299]
I can adopt an update

[00:21:16.599]
ask needed

[00:21:23.700]
okay so here's my geography now

[00:21:26.400]
for

[00:21:34.599]
getting more information of demographic

[00:21:36.799]
information in that specific area

[00:21:38.799]
I can access only

[00:21:40.799]
in this area I can go back and

[00:21:42.799]
take a look I can also

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on the right hand side once you have

[00:21:47.000]
an individual geography

[00:21:49.599]
geography

[00:21:51.799]
in order to get individual

[00:21:55.799]
geography you

[00:22:00.900]
are looking to open some type of business

[00:22:03.000]
or looking for for where

[00:22:05.200]
that the best area is

[00:22:07.500]
maybe to Market you're going

[00:22:09.599]
to put a sign up it's going to show

[00:22:11.900]
you some of the craft show in

[00:22:13.900]
the area maybe you might be interested

[00:22:16.099]
in it

[00:22:18.099]
may be acting up here

[00:22:20.200]
I'm right here at North Military

[00:22:22.200]
and Golfview to

[00:22:24.400]
provide some type of

[00:22:26.400]
or appear on Telegraph

[00:22:28.599]
and Ford Road you might sign

[00:22:32.400]
up for advertising download

[00:22:46.400]
we are you done to demographic

[00:22:48.400]
now in the traffic help provide

[00:22:51.000]
the actual account numbers if you want

[00:22:53.099]
to see that you can decide to

[00:22:55.099]
enable or disable those and

[00:22:58.700]
take a look at the exact count

[00:23:01.000]
and what they are in the specific areas

[00:23:04.900]
what time you can take those on or you

[00:23:06.900]
can keep them off

[00:23:12.400]
let me know if you want to download the

[00:23:15.000]
geography of you can download

[00:23:17.099]
it now downloading it is not going to send

[00:23:19.099]
it to Google or Microsoft

[00:23:21.700]
computer

[00:23:25.599]
in a particular format that you set

[00:23:28.299]
and there are three different format

[00:23:30.400]
that we have available uploaded

[00:23:37.599]
either back in the demographics now if

[00:23:40.200]
you are going to download it and

[00:23:42.299]
onto your computer does geography

[00:23:44.799]
and upload it back into demographics

[00:23:47.000]
now. Tml

[00:23:49.599]
form format because the

[00:23:54.099]
format to upload a geography

[00:23:56.700]
I'm going

[00:24:00.700]
to be uploading it into a different program

[00:24:02.700]
like all the time you haven't. YX

[00:24:05.200]
DVD format

[00:24:07.599]
and then if you're using it if you're just kind

[00:24:09.700]
of saving it I

[00:24:12.599]
think you can download

[00:24:15.099]
them to your computer again

[00:24:17.900]
even though it says

[00:24:19.900]
it's not downloading it to

[00:24:21.900]
Google it's saving it to

[00:24:23.900]
your computer so when I select

[00:24:25.900]
KML Google and

[00:24:27.900]
download it you're going to see a little download

[00:24:30.599]
button appear here that it's saved

[00:24:33.000]
to my computer and you

[00:24:35.099]
can actually

[00:24:37.299]
wherever you decided that that

[00:24:39.900]
downloaded material is going to go with it

[00:24:41.900]
that you can download

[00:24:50.000]
we're now if

[00:24:52.000]
you come back at a later date and time

[00:24:54.200]
and you decide you want to upload

[00:24:56.599]
a geography that you'd saved

[00:24:59.099]
you can shoot a particular file

[00:25:01.500]
using file and it's

[00:25:03.599]
going to open up you can select

[00:25:05.700]
the file that. KML

[00:25:07.799]
because remember this would Google Map

[00:25:10.000]
area and if you

[00:25:12.099]
need to download and upload back in Google

[00:25:14.400]
Maps you need to select the. Cannot

[00:25:16.700]
file are

[00:25:27.400]
there any questions about a

[00:25:29.799]
map to look like there was a question that came

[00:25:31.900]
in so if a patient

[00:25:34.000]
has a census tract number would

[00:25:36.400]
that work as as a

[00:25:38.799]
an entrance lights

[00:25:41.000]
and we do have on there with

[00:25:43.200]
me in the in the options

[00:25:45.400]
area in the geography list

[00:25:47.799]
we have the census tract

[00:25:50.099]
can't put

[00:25:52.099]
that in but you can also navigate

[00:25:54.400]
to the exact either wherever

[00:25:56.700]
it might be using this Illinois

[00:25:59.299]
County

[00:26:04.099]
and then here is that particular number

[00:26:06.299]
so I can add that as well

[00:26:13.200]
Jennifer here here is that that

[00:26:15.200]
track point

[00:26:18.700]
if I only want to see that

[00:26:20.700]
particular fact point I'm going to go ahead and

[00:26:22.700]
jump out cuz it's giving me it's

[00:26:25.400]
giving me a Michigan as well

[00:26:27.400]
as yours my joints

[00:26:30.099]
hurt I want to delete

[00:26:32.099]
this restaurant places to take me

[00:26:34.099]
out this

[00:26:46.599]
isn't getting what I wanted to do it you can

[00:26:48.599]
put that I didn't say that

[00:26:50.599]
track point but you can actually type

[00:26:52.799]
that in here but what I would mainly

[00:26:54.799]
suggest doing is going to that geography

[00:27:02.000]
get

[00:27:14.099]
me some list unless

[00:27:16.200]
I can do that using this specific

[00:27:27.099]
to the businesses that you might be looking for

[00:27:29.099]
could you looking for a business side

[00:27:31.200]
maybe you're looking for the individual

[00:27:33.799]
location to be at most

[00:27:36.299]
maybe you're looking to compare

[00:27:39.700]
280sl

[00:27:52.599]
you could do that as well so maybe

[00:27:54.599]
I'm looking for specific keyword

[00:27:57.000]
here and let's do

[00:28:09.200]
can I cancel act so

[00:28:11.299]
I'm looking for

[00:28:23.500]
the first opera stores

[00:28:29.599]
selected those with

[00:28:31.700]
that moved up under people and I

[00:28:33.700]
can or maybe I want to look at mattress covers

[00:28:36.099]
but I want to look at

[00:28:53.200]
the number

[00:28:55.299]
to American restaurant Chinese

[00:28:57.299]
restaurant Cajun restaurant

[00:29:00.500]
instruments I can go ahead and

[00:29:02.500]
click on as many as I want to Italian

[00:29:05.900]
and then maybe my maximum employees I

[00:29:07.900]
want to be only 20

[00:29:11.099]
now I can search that and find

[00:29:13.200]
my list of results in that area

[00:29:20.599]
here are those on the right hand side if

[00:29:26.799]
you want to go back to the search and it

[00:29:28.900]
just you can go back to the church by using

[00:29:31.200]
this back-and-forth I'm

[00:29:36.099]
you will have the opportunity to select

[00:29:38.099]
those you can do them on a map you

[00:29:40.400]
can act as detailed information princess

[00:29:42.900]
without you can download email

[00:29:45.599]
these out to yourself or two maybe

[00:29:47.599]
a college or investors in

[00:29:50.200]
your company if

[00:29:53.200]
I wanted to do them on a map and

[00:29:56.900]
share our where those restaurants

[00:29:59.200]
are located can

[00:30:06.099]
I can also access report report

[00:30:09.099]
you

[00:30:14.000]
also get your your Market risk

[00:30:16.000]
your Prospectors

[00:30:18.299]
are all going to be in here like

[00:30:20.299]
I said they are cans report so when I click

[00:30:22.500]
on the 2010 census I

[00:30:24.799]
can shoot either let's

[00:30:26.799]
do maybe the overview comparison

[00:30:29.299]
and run the report and then

[00:30:31.400]
it's going to provide me with that specific information

[00:30:40.099]
compare the difference

[00:30:45.400]
again once you run that report you

[00:30:47.599]
can download it I'm at the demographic

[00:30:51.000]
reports dances

[00:31:05.099]
demographics now I know

[00:31:07.299]
I got a little older over so I apologize

[00:31:09.900]
if you do have and there was a question

[00:31:14.099]
there is a question about

[00:31:19.200]
2010 census

[00:31:21.299]
date is pretty amusing

[00:31:24.000]
because

[00:31:31.299]
it is you're

[00:31:41.000]
going to be getting some other stuff

[00:31:43.099]
consumer expenditure

[00:31:45.400]
reports you're going to get a lot

[00:31:47.400]
of others as well as the Simmons

[00:31:49.500]
in Carousel we are providing

[00:31:51.900]
and you'll see a be at the end

[00:31:55.200]
I'm here that we

[00:31:57.200]
are also providing the

[00:32:01.000]
American Community survey data ability

[00:32:05.200]
comparison so we are

[00:32:07.200]
going to have that information in here as

[00:32:09.299]
well but

[00:32:12.299]
it's just in a different area it's not those

[00:32:14.299]
canned report

[00:32:16.299]
and if you do want to take out so

[00:32:24.400]
you don't want everything is provided we

[00:32:26.900]
can the demographic comparison person

[00:32:29.000]
you really want to customize it. You

[00:32:31.000]
can't go to the advanced area

[00:32:33.000]
and select a particular report

[00:32:35.599]
so as I come down here to

[00:32:37.599]
see all of the different different

[00:32:39.599]
report information so if you're looking for

[00:32:41.599]
the American Community survey I

[00:32:43.799]
can pick and choose certain things

[00:32:45.799]
that I want to be included in my custom

[00:32:49.799]
demographic information

[00:32:58.799]
we can pick and choose things from

[00:33:01.000]
here and then maybe go back and

[00:33:03.700]
pick something

[00:33:14.700]
and then once I add those I

[00:33:16.700]
can run the report and it's only going to get

[00:33:19.599]
up can

[00:33:30.900]
go ahead and really customize those

[00:33:32.900]
reports and that demographic information based

[00:33:35.400]
on specifically what

[00:33:37.700]
you want but it was another question

[00:33:39.799]
that came in are

[00:33:42.900]
there Blair help document that

[00:33:45.500]
explain descendants in that container that reported

[00:33:49.000]
a percentage of information

[00:33:55.000]
all the helping kind

[00:33:57.200]
of breaking all of that down as in the house area

[00:33:59.400]
I'm you'll see here's the American

[00:34:01.799]
Community survey guide here

[00:34:03.900]
are all of the mosaics

[00:34:05.900]
in the Simmons information how

[00:34:07.900]
documentation in the nuts about the

[00:34:10.099]
methodology all

[00:34:12.099]
of that information is going to be here

[00:34:14.099]
in the house and he is

[00:34:16.699]
providing you with every

[00:34:18.699]
single one of these provided

[00:34:22.800]
us kind of understand

[00:34:25.900]
what type of information

[00:34:34.800]
okay I

[00:34:37.400]
knew like I said I've gone over so

[00:34:39.500]
I apologize for that I am going

[00:34:41.699]
to provide you with my

[00:34:44.000]
information we've

[00:34:46.500]
got your questions about the question

[00:34:48.699]
but I do want to provide you with my information as

[00:34:50.900]
well as their support information so

[00:34:53.199]
if you have any question that you need extra

[00:34:55.400]
training documentation on what we've covered

[00:34:57.400]
please feel free to ask. Gale.com

[00:34:59.900]
in

[00:35:02.199]
the bottom right-hand corner if you need any

[00:35:04.199]
of that you need to Market this information

[00:35:06.500]
because some of your local small-business material

[00:35:11.500]
and it will give provide you with marketing

[00:35:13.699]
information for demographics now but

[00:35:16.099]
if you have any questions my

[00:35:21.199]
email is Andrea. Indeed.com

[00:35:24.099]
and I'll go ahead and put that into the

[00:35:26.099]
the chat box as well

[00:35:29.400]
so that if you want to copy and paste that

[00:35:31.400]
feel free to do that so I'm

[00:35:33.800]
hopeful again I apologize

[00:35:36.300]
for running over a little bit but if you have

[00:35:38.300]
any questions and

[00:35:41.699]
I will definitely put you in touch with someone that

[00:35:43.699]
killed who does thank you

[00:35:45.699]
so much please

[00:35:51.099]
enjoy demographics no thank

[00:35:53.300]
you bye bye