This tutorial will show you how to use data from a variety of reports and maps within Gale Business: DemographicsNow to help make an informed choice about where to locate a new or expanded business.
When you're deciding where to locate or expand
DemographicsNow provides the data you need
to make an informed choice.
Start by entering an address, zipcode,
city, or other location you're assessing.
In the demographics tab,
you can develop an in depth understanding of
your potential service area,
including its demographic makeup and
market size, to help determine
whether the area would be ideal for your product
Visit the people and companies tab and select
the business list to generate a list of
current and out of business companies in
order to assess market risk based on
the rate of business failure for your industry,
you can even view details of current companies
in your industry in order to anticipate
your competitive advantage
and map competitors locations.
To avoid placing your business in a saturated
Use the maps thematic controls to graph
demographic variables and assess
the density of key customer characteristics
near your potential service location.
You can even use the maps geometry tools
to create custom geographies around
Update your geography and visit the demographics
tab to view demographic reports
and develop an in-depth understanding of
customers within those segments
or search the household list in the people
and companies tab to generate a list
of addresses for targeted mailing.