you're deciding where to locate or expand your business
the data you need to make an informed Choice.
Start by entering an
address ZIP code city or
other location you're assessing.
In the demographics tab you
can develop an in-depth understanding of your
potential service area including its
demographic makeup and Market size
to help determine whether the area
would be ideal for your product or service.
Visit the People & Companies
tab and select the Business List
to generate a list of current and
out of business companies in order to
assess market risk based on the rate of
business failure for your industry.
You can even view details of current companies
in your industry in order to anticipate
your competitive advantage
and map competitors' locations to avoid placing your business
in a saturated market.
Use the Thematic Controls to graph
demographic variables and assess
the density of key customer characteristics
near your potential service location.
you can even use the maps geometry
tools to create custom geographies
around key segments.
Update your geography and visit
the demographics tab to view demographic
reports and development in-depth understanding of
customers within those segments or
search the household list in the people
and companies tap to generate a list of
addresses for a targeted mailing.