[00:00:05.040]
When you're deciding where to locate or expand
[00:00:07.040]
your business,
[00:00:08.419]
DemographicsNow provides the data you need
[00:00:10.619]
to make an informed choice.
[00:00:12.859]
Start by entering an address, zipcode,
[00:00:15.080]
city, or other location you're assessing.
[00:00:19.219]
In the demographics tab,
[00:00:20.859]
you can develop an in depth understanding of
[00:00:22.910]
your potential service area,
[00:00:24.570]
including its demographic makeup and
[00:00:26.570]
market size, to help determine
[00:00:28.649]
whether the area would be ideal for your product
[00:00:31.120]
or services.
[00:00:32.939]
Visit the people and companies tab and select
[00:00:35.229]
the business list to generate a list of
[00:00:37.359]
current and out of business companies in
[00:00:39.409]
order to assess market risk based on
[00:00:41.429]
the rate of business failure for your industry,
[00:00:44.590]
you can even view details of current companies
[00:00:46.880]
in your industry in order to anticipate
[00:00:48.990]
your competitive advantage
[00:00:51.039]
and map competitors locations.
[00:00:53.340]
To avoid placing your business in a saturated
[00:00:55.670]
market.
[00:00:57.090]
Use the maps thematic controls to graph
[00:00:59.509]
demographic variables and assess
[00:01:01.929]
the density of key customer characteristics
[00:01:04.430]
near your potential service location.
[00:01:06.939]
You can even use the maps geometry tools
[00:01:09.250]
to create custom geographies around
[00:01:11.439]
key segments.
[00:01:13.670]
Update your geography and visit the demographics
[00:01:16.329]
tab to view demographic reports
[00:01:18.430]
and develop an in-depth understanding of
[00:01:20.469]
customers within those segments
[00:01:22.939]
or search the household list in the people
[00:01:25.170]
and companies tab to generate a list
[00:01:27.359]
of addresses for targeted mailing.
When you're deciding where to locate or expand
[00:00:07.040]
your business,
[00:00:08.419]
DemographicsNow provides the data you need
[00:00:10.619]
to make an informed choice.
[00:00:12.859]
Start by entering an address, zipcode,
[00:00:15.080]
city, or other location you're assessing.
[00:00:19.219]
In the demographics tab,
[00:00:20.859]
you can develop an in depth understanding of
[00:00:22.910]
your potential service area,
[00:00:24.570]
including its demographic makeup and
[00:00:26.570]
market size, to help determine
[00:00:28.649]
whether the area would be ideal for your product
[00:00:31.120]
or services.
[00:00:32.939]
Visit the people and companies tab and select
[00:00:35.229]
the business list to generate a list of
[00:00:37.359]
current and out of business companies in
[00:00:39.409]
order to assess market risk based on
[00:00:41.429]
the rate of business failure for your industry,
[00:00:44.590]
you can even view details of current companies
[00:00:46.880]
in your industry in order to anticipate
[00:00:48.990]
your competitive advantage
[00:00:51.039]
and map competitors locations.
[00:00:53.340]
To avoid placing your business in a saturated
[00:00:55.670]
market.
[00:00:57.090]
Use the maps thematic controls to graph
[00:00:59.509]
demographic variables and assess
[00:01:01.929]
the density of key customer characteristics
[00:01:04.430]
near your potential service location.
[00:01:06.939]
You can even use the maps geometry tools
[00:01:09.250]
to create custom geographies around
[00:01:11.439]
key segments.
[00:01:13.670]
Update your geography and visit the demographics
[00:01:16.329]
tab to view demographic reports
[00:01:18.430]
and develop an in-depth understanding of
[00:01:20.469]
customers within those segments
[00:01:22.939]
or search the household list in the people
[00:01:25.170]
and companies tab to generate a list
[00:01:27.359]
of addresses for targeted mailing.