DemographicsNow: Business & People - Choosing a Business Location

This tutorial will show you how to use data from a variety of reports and maps within DemographicsNow to help make an informed choice about where to locate a new or expanded business.


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you're deciding where to locate or expand your business

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DemographicsNow provides

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the data you need to make an informed Choice.

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Start by entering an

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address ZIP code city or

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other location you're assessing.

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In the demographics tab you

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can develop an in-depth understanding of your

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potential service area including its

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demographic makeup and Market size

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to help determine whether the area

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would be ideal for your product or service.

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Visit the People & Companies

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tab and select the Business List

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to generate a list of current and

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out of business companies in order to

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assess market risk based on the rate of

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business failure for your industry.

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You can even view details of current companies

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in your industry in order to anticipate

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your competitive advantage

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and map competitors' locations to avoid placing your business

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in a saturated market.

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Use the Thematic Controls to graph

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demographic variables and assess

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the density of key customer characteristics

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near your potential service location.

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you can even use the maps geometry

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tools to create custom geographies

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around key segments.

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Update your geography and visit

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the demographics tab to view demographic

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reports and development in-depth understanding of

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customers within those segments or

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search the household list in the people

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and companies tap to generate a list of

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addresses for a targeted mailing.