Gale Business: DemographicsNow - Choosing a Business Location

This tutorial will show you how to use data from a variety of reports and maps within Gale Business: DemographicsNow to help make an informed choice about where to locate a new or expanded business.

you're deciding where to locate or expand your business

DemographicsNow provides

the data you need to make an informed Choice.

Start by entering an

address ZIP code city or

other location you're assessing.

In the demographics tab you

can develop an in-depth understanding of your

potential service area including its

demographic makeup and Market size

to help determine whether the area

would be ideal for your product or service.

Visit the People & Companies

tab and select the Business List

to generate a list of current and

out of business companies in order to

assess market risk based on the rate of

business failure for your industry.

You can even view details of current companies

in your industry in order to anticipate

your competitive advantage

and map competitors' locations to avoid placing your business

in a saturated market.

Use the Thematic Controls to graph

demographic variables and assess

the density of key customer characteristics

near your potential service location.

you can even use the maps geometry

tools to create custom geographies

around key segments.

Update your geography and visit

the demographics tab to view demographic

reports and development in-depth understanding of

customers within those segments or

search the household list in the people

and companies tap to generate a list of

addresses for a targeted mailing.