Gale Business: DemographicsNow - Choosing a Business Location

This tutorial will show you how to use data from a variety of reports and maps within Gale Business: DemographicsNow to help make an informed choice about where to locate a new or expanded business.


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When you're deciding where to locate or expand

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your business,

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DemographicsNow provides the data you need

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to make an informed choice.

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Start by entering an address, zipcode,

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city, or other location you're assessing.

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In the demographics tab,

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you can develop an in depth understanding of

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your potential service area,

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including its demographic makeup and

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market size, to help determine

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whether the area would be ideal for your product

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or services.

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Visit the people and companies tab and select

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the business list to generate a list of

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current and out of business companies in

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order to assess market risk based on

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the rate of business failure for your industry,

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you can even view details of current companies

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in your industry in order to anticipate

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your competitive advantage

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and map competitors locations.

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To avoid placing your business in a saturated

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market.

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Use the maps thematic controls to graph

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demographic variables and assess

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the density of key customer characteristics

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near your potential service location.

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You can even use the maps geometry tools

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to create custom geographies around

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key segments.

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Update your geography and visit the demographics

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tab to view demographic reports

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and develop an in-depth understanding of

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customers within those segments

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or search the household list in the people

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and companies tab to generate a list

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of addresses for targeted mailing.