[00:00:04.599]
In business, it's crucial to not only thoroughly
[00:00:07.000]
understand the customers you are targeting,
[00:00:09.300]
but also to recognize who else
[00:00:11.400]
is targeting those customers.
[00:00:14.099]
Use DemographicsNow: Business & People to
[00:00:16.600]
research your competition, and develop an
[00:00:18.600]
edge in your Marketplace.
[00:00:21.600]
Start in the People & Companies tab's
[00:00:24.199]
Business List and enter the location of your business
[00:00:26.500]
by selecting options from the geography list
[00:00:28.699]
or typing in a state county
[00:00:31.199]
City, ZIP code, or address.
[00:00:34.500]
options allow you to identify specific
[00:00:36.700]
businesses by name or to
[00:00:38.899]
discover a list of businesses based on characteristics
[00:00:41.200]
so that you can identify and
[00:00:43.399]
monitor competitors.
[00:00:45.600]
The Business Type area is a great
[00:00:47.700]
place to start. You can quickly filter
[00:00:50.000]
business listings by drilling down into industry
[00:00:52.200]
classifications, or search
[00:00:54.399]
by keyword to identify the appropriate classifications
[00:00:57.399]
Once you select the appropriate industry codes,
[00:01:02.399]
click search to view matching competitors
[00:01:04.799]
in your geography
[00:01:06.900]
Select listings, and click to view
[00:01:08.900]
competitive details including
[00:01:10.900]
links to customer reviews that you can use
[00:01:13.000]
to identify competitors strengths and
[00:01:15.400]
opportunities to differentiate your business.
[00:01:17.799]
It's simple to share
[00:01:20.000]
these competitive listings with your business partners
[00:01:22.000]
or stakeholders so they can build a strategy
[00:01:24.400]
to increase your Competitive Edge.
In business, it's crucial to not only thoroughly
[00:00:07.000]
understand the customers you are targeting,
[00:00:09.300]
but also to recognize who else
[00:00:11.400]
is targeting those customers.
[00:00:14.099]
Use DemographicsNow: Business & People to
[00:00:16.600]
research your competition, and develop an
[00:00:18.600]
edge in your Marketplace.
[00:00:21.600]
Start in the People & Companies tab's
[00:00:24.199]
Business List and enter the location of your business
[00:00:26.500]
by selecting options from the geography list
[00:00:28.699]
or typing in a state county
[00:00:31.199]
City, ZIP code, or address.
[00:00:34.500]
options allow you to identify specific
[00:00:36.700]
businesses by name or to
[00:00:38.899]
discover a list of businesses based on characteristics
[00:00:41.200]
so that you can identify and
[00:00:43.399]
monitor competitors.
[00:00:45.600]
The Business Type area is a great
[00:00:47.700]
place to start. You can quickly filter
[00:00:50.000]
business listings by drilling down into industry
[00:00:52.200]
classifications, or search
[00:00:54.399]
by keyword to identify the appropriate classifications
[00:00:57.399]
Once you select the appropriate industry codes,
[00:01:02.399]
click search to view matching competitors
[00:01:04.799]
in your geography
[00:01:06.900]
Select listings, and click to view
[00:01:08.900]
competitive details including
[00:01:10.900]
links to customer reviews that you can use
[00:01:13.000]
to identify competitors strengths and
[00:01:15.400]
opportunities to differentiate your business.
[00:01:17.799]
It's simple to share
[00:01:20.000]
these competitive listings with your business partners
[00:01:22.000]
or stakeholders so they can build a strategy
[00:01:24.400]
to increase your Competitive Edge.