DemographicsNow: Business & People - Finding Your Competition

This tutorial will show you how to use DemographicsNow: Business & People to identify and research your competition so that you can develop an edge in your marketplace.


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In business, it's crucial to not only thoroughly

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understand the customers you are targeting,

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but also to recognize who else

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is targeting those customers.

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Use DemographicsNow: Business & People to

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research your competition, and develop an

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edge in your Marketplace.

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Start in the People & Companies tab's

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Business List and enter the location of your business

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by selecting options from the geography list

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or typing in a state county

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City, ZIP code, or address.

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options allow you to identify specific

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businesses by name or to

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discover a list of businesses based on characteristics

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so that you can identify and

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monitor competitors.

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The Business Type area is a great

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place to start. You can quickly filter

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business listings by drilling down into industry

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classifications, or search

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by keyword to identify the appropriate classifications

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Once you select the appropriate industry codes,

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click search to view matching competitors

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in your geography

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Select listings, and click to view

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competitive details including

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links to customer reviews that you can use

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to identify competitors strengths and

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opportunities to differentiate your business.

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It's simple to share

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these competitive listings with your business partners

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or stakeholders so they can build a strategy

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to increase your Competitive Edge.