This tutorial will show you how to use Gale Business: DemographicsNow to identify and research your competition so that you can develop an edge in your marketplace.
In business, it's crucial to not only thoroughly
understand the customers you are targeting,
but also to recognize who else
is targeting those customers.
Use DemographicsNow: Business & People to
research your competition, and develop an
edge in your Marketplace.
Start in the People & Companies tab's
Business List and enter the location of your business
by selecting options from the geography list
or typing in a state county
City, ZIP code, or address.
options allow you to identify specific
businesses by name or to
discover a list of businesses based on characteristics
so that you can identify and
The Business Type area is a great
place to start. You can quickly filter
business listings by drilling down into industry
classifications, or search
by keyword to identify the appropriate classifications
Once you select the appropriate industry codes,
click search to view matching competitors
in your geography
Select listings, and click to view
competitive details including
links to customer reviews that you can use
to identify competitors strengths and
opportunities to differentiate your business.
It's simple to share
these competitive listings with your business partners
or stakeholders so they can build a strategy
to increase your Competitive Edge.