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Last Updated: January 01, 1970

Gale Business: DemographicsNow - Finding Your Competition

This tutorial will show you how to use Gale Business: DemographicsNow to identify and research your competition so that you can develop an edge in your marketplace.
In business, it's crucial to not only thoroughly

understand the customers you are targeting,

but also to recognize who else

is targeting those customers.

Use DemographicsNow: Business & People to

research your competition, and develop an

edge in your Marketplace.

Start in the People & Companies tab's

Business List and enter the location of your business

by selecting options from the geography list

or typing in a state county

City, ZIP code, or address.

options allow you to identify specific

businesses by name or to

discover a list of businesses based on characteristics

so that you can identify and

monitor competitors.

The Business Type area is a great

place to start. You can quickly filter

business listings by drilling down into industry

classifications, or search

by keyword to identify the appropriate classifications

Once you select the appropriate industry codes,

click search to view matching competitors

in your geography

Select listings, and click to view

competitive details including

links to customer reviews that you can use

to identify competitors strengths and

opportunities to differentiate your business.

It's simple to share

these competitive listings with your business partners

or stakeholders so they can build a strategy

to increase your Competitive Edge.
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