This tutorial will show you how to use Gale Business: DemographicsNow's Maps to visually understand a current or potential market and its consumers.
When you're analyzing powerful data, having
a visualization can transform your understanding
and lead to new discoveries.
DemographicsNow's Maps to visually
understand a current or potential market
and its consumables in maps
In maps, enter a location.
The map zooms to your selection and displays
a border around the geography so that
you can begin visually analyzing your current
or potential service area.
Use Thematic Controls to color-code the map
with any demographic variable available
in demographics now this allows
you to better understand your service area's make up
up focus on areas with ideal
spending habits or attitudes, or even
refine your target market.
Export options to print, email,
or download the current view make it
easy to add your map to a business or marketing
plan or share it with your
partners and stakeholders.
you notice an area with a concentration of
Ideal spending habits or attitudes,
the geometry tools to draw a custom
geography around that portion of the map.
Select the polygon tool for the highest level of control.
Click the map to draw point-by-point
when you're done double click the
final point and name the shape
you can then select the shape and update
your geography to focus additional
research within demographics now
visit the demographics tab to view
data that will help you truly understand
the types of customers who live within
the custom geography