[00:00:05.599]
When you're analyzing powerful data, having
[00:00:07.599]
a visualization can transform your understanding
[00:00:10.000]
and lead to new discoveries.
[00:00:12.199]
DemographicsNow's Maps to visually
[00:00:14.400]
understand a current or potential market
[00:00:16.500]
and its consumables in maps
[00:00:18.600]
In maps, enter a location.
[00:00:20.699]
The map zooms to your selection and displays
[00:00:22.699]
a border around the geography so that
[00:00:24.800]
you can begin visually analyzing your current
[00:00:27.100]
or potential service area.
[00:00:29.600]
Use Thematic Controls to color-code the map
[00:00:31.699]
with any demographic variable available
[00:00:34.200]
in demographics now this allows
[00:00:36.500]
you to better understand your service area's make up
[00:00:38.500]
up focus on areas with ideal
[00:00:40.700]
spending habits or attitudes, or even
[00:00:42.899]
refine your target market.
[00:00:45.399]
Export options to print, email,
[00:00:48.000]
or download the current view make it
[00:00:50.000]
easy to add your map to a business or marketing
[00:00:52.299]
plan or share it with your
[00:00:54.299]
partners and stakeholders.
[00:00:56.500]
you notice an area with a concentration of
[00:00:58.600]
Ideal spending habits or attitudes,
[00:01:01.000]
the geometry tools to draw a custom
[00:01:03.100]
geography around that portion of the map.
[00:01:06.299]
Select the polygon tool for the highest level of control.
[00:01:08.599]
Click the map to draw point-by-point
[00:01:12.799]
when you're done double click the
[00:01:14.799]
final point and name the shape
[00:01:17.799]
you can then select the shape and update
[00:01:19.900]
your geography to focus additional
[00:01:22.000]
research within demographics now
[00:01:24.900]
visit the demographics tab to view
[00:01:27.000]
data that will help you truly understand
[00:01:29.099]
the types of customers who live within
[00:01:31.200]
the custom geography
When you're analyzing powerful data, having
[00:00:07.599]
a visualization can transform your understanding
[00:00:10.000]
and lead to new discoveries.
[00:00:12.199]
DemographicsNow's Maps to visually
[00:00:14.400]
understand a current or potential market
[00:00:16.500]
and its consumables in maps
[00:00:18.600]
In maps, enter a location.
[00:00:20.699]
The map zooms to your selection and displays
[00:00:22.699]
a border around the geography so that
[00:00:24.800]
you can begin visually analyzing your current
[00:00:27.100]
or potential service area.
[00:00:29.600]
Use Thematic Controls to color-code the map
[00:00:31.699]
with any demographic variable available
[00:00:34.200]
in demographics now this allows
[00:00:36.500]
you to better understand your service area's make up
[00:00:38.500]
up focus on areas with ideal
[00:00:40.700]
spending habits or attitudes, or even
[00:00:42.899]
refine your target market.
[00:00:45.399]
Export options to print, email,
[00:00:48.000]
or download the current view make it
[00:00:50.000]
easy to add your map to a business or marketing
[00:00:52.299]
plan or share it with your
[00:00:54.299]
partners and stakeholders.
[00:00:56.500]
you notice an area with a concentration of
[00:00:58.600]
Ideal spending habits or attitudes,
[00:01:01.000]
the geometry tools to draw a custom
[00:01:03.100]
geography around that portion of the map.
[00:01:06.299]
Select the polygon tool for the highest level of control.
[00:01:08.599]
Click the map to draw point-by-point
[00:01:12.799]
when you're done double click the
[00:01:14.799]
final point and name the shape
[00:01:17.799]
you can then select the shape and update
[00:01:19.900]
your geography to focus additional
[00:01:22.000]
research within demographics now
[00:01:24.900]
visit the demographics tab to view
[00:01:27.000]
data that will help you truly understand
[00:01:29.099]
the types of customers who live within
[00:01:31.200]
the custom geography