DemographicsNow - Mapping

This tutorial will show you how to use DemographicsNow’s Maps to visually understand a current or potential market and its consumers.


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When you're analyzing powerful data, having

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a visualization can transform your understanding

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and lead to new discoveries.

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DemographicsNow's Maps to visually

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understand a current or potential market

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and its consumables in maps

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In maps, enter a location.

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The map zooms to your selection and displays

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a border around the geography so that

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you can begin visually analyzing your current

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or potential service area.

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Use Thematic Controls to color-code the map

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with any demographic variable available

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in demographics now this allows

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you to better understand your service area's make up

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up focus on areas with ideal

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spending habits or attitudes, or even

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refine your target market.

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Export options to print, email,

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or download the current view make it

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easy to add your map to a business or marketing

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plan or share it with your

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partners and stakeholders.

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you notice an area with a concentration of

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Ideal spending habits or attitudes,

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the geometry tools to draw a custom

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geography around that portion of the map.

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Select the polygon tool for the highest level of control.

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Click the map to draw point-by-point

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when you're done double click the

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final point and name the shape

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you can then select the shape and update

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your geography to focus additional

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research within demographics now

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visit the demographics tab to view

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data that will help you truly understand

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the types of customers who live within

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the custom geography