DemographicsNow - Analyzing Market Size and Demographics

This tutorial will show you how to use Gale’s DemographicsNow to analyze the demographics, attitudes, and spending habits of consumers in any geography in the US so that you can make the right choices for your business.

A thorough understanding of your consumer base is

essential to business success use

Gales demographics now to analyze the

demographics attitudes and

spending habits of consumers in any geography

in the U.S. and make the right choices

for your businesses

Start in the demographics tab

and enter the geography like to

You can select up to 16 locations at once

with office of you analyses as

a side by side comparison, summary,

or rank of locations.

Simply type in the location you wish to analyze

or use the geography listed

quickly drill down and select from a variety

of geographical options

once you set your geography use

the selector report type area to

run a variety of demographic analysis

executive summary report with

charts provides a good overview of

basic demographic details with

charts and summaries perfect for

inclusion in a business or marketing plan

consumer expenditure reports reveal

spending priorities and allow you

to size your Market select

from report specific to a business category

or view a general report

Mosaic reports segment consumers

within your geography providing

insight into their Lifestyles and preferences use

these reports to anticipate and respond to

the needs of individuals within your

service area what's

the download button to save a copy of any

report to your computer or device for

further analysis you can even

pull reports into an existing Google or Microsoft

account for quick reference and

easy sharing with business partners and stakeholders