Gale Business: DemographicsNow - Analyzing Market Size and Demographics

This tutorial will show you how to use Gale Business: DemographicsNow to analyze the demographics, attitudes, and spending habits of consumers in any geography in the US so that you can make the right choices for your business.


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A thorough understanding of your consumer base is

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essential to business success use

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Gales demographics now to analyze the

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demographics attitudes and

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spending habits of consumers in any geography

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in the U.S. and make the right choices

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for your businesses

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Start in the demographics tab

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and enter the geography like to

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You can select up to 16 locations at once

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with office of you analyses as

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a side by side comparison, summary,

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or rank of locations.

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Simply type in the location you wish to analyze

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or use the geography listed

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quickly drill down and select from a variety

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of geographical options

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once you set your geography use

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the selector report type area to

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run a variety of demographic analysis

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executive summary report with

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charts provides a good overview of

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basic demographic details with

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charts and summaries perfect for

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inclusion in a business or marketing plan

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consumer expenditure reports reveal

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spending priorities and allow you

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to size your Market select

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from report specific to a business category

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or view a general report

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Mosaic reports segment consumers

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within your geography providing

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insight into their Lifestyles and preferences use

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these reports to anticipate and respond to

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the needs of individuals within your

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service area what's

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the download button to save a copy of any

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report to your computer or device for

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further analysis you can even

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pull reports into an existing Google or Microsoft

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account for quick reference and

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easy sharing with business partners and stakeholders