DemographicsNow - Analyzing Market Size and Demographics

This tutorial will show you how to use Gale’s DemographicsNow to analyze the demographics, attitudes, and spending habits of consumers in any geography in the US so that you can make the right choices for your business.


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A thorough understanding of your consumer base is

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essential to business success use

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Gales demographics now to analyze the

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demographics attitudes and

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spending habits of consumers in any geography

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in the U.S. and make the right choices

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for your businesses

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Start in the demographics tab

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and enter the geography like to

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You can select up to 16 locations at once

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with office of you analyses as

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a side by side comparison, summary,

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or rank of locations.

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Simply type in the location you wish to analyze

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or use the geography listed

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quickly drill down and select from a variety

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of geographical options

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once you set your geography use

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the selector report type area to

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run a variety of demographic analysis

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executive summary report with

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charts provides a good overview of

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basic demographic details with

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charts and summaries perfect for

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inclusion in a business or marketing plan

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consumer expenditure reports reveal

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spending priorities and allow you

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to size your Market select

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from report specific to a business category

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or view a general report

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Mosaic reports segment consumers

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within your geography providing

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insight into their Lifestyles and preferences use

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these reports to anticipate and respond to

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the needs of individuals within your

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service area what's

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the download button to save a copy of any

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report to your computer or device for

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further analysis you can even

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pull reports into an existing Google or Microsoft

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account for quick reference and

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easy sharing with business partners and stakeholders