Skip to main content
Last Updated: November 30, -0001

Gale Business: DemographicsNow - Analyzing Market Size and Demographics

This tutorial will show you how to use Gale Business: DemographicsNow to analyze the demographics, attitudes, and spending habits of consumers in any geography in the US so that you can make the right choices for your business.
[00:00:05.400]
A thorough understanding of your consumer base is

[00:00:07.500]
essential to business success use

[00:00:10.000]
Gales demographics now to analyze the

[00:00:12.000]
demographics attitudes and

[00:00:14.000]
spending habits of consumers in any geography

[00:00:16.399]
in the U.S. and make the right choices

[00:00:18.800]
for your businesses

[00:00:20.699]
Start in the demographics tab

[00:00:22.800]
and enter the geography like to

[00:00:27.000]
You can select up to 16 locations at once

[00:00:29.300]
with office of you analyses as

[00:00:31.300]
a side by side comparison, summary,

[00:00:33.700]
or rank of locations.

[00:00:36.799]
Simply type in the location you wish to analyze

[00:00:39.399]
or use the geography listed

[00:00:41.500]
quickly drill down and select from a variety

[00:00:43.500]
of geographical options

[00:00:47.600]
once you set your geography use

[00:00:49.700]
the selector report type area to

[00:00:51.799]
run a variety of demographic analysis

[00:00:55.500]
executive summary report with

[00:00:57.500]
charts provides a good overview of

[00:00:59.600]
basic demographic details with

[00:01:01.700]
charts and summaries perfect for

[00:01:03.799]
inclusion in a business or marketing plan

[00:01:06.900]
consumer expenditure reports reveal

[00:01:09.000]
spending priorities and allow you

[00:01:11.099]
to size your Market select

[00:01:13.599]
from report specific to a business category

[00:01:15.700]
or view a general report

[00:01:18.700]
Mosaic reports segment consumers

[00:01:20.900]
within your geography providing

[00:01:23.400]
insight into their Lifestyles and preferences use

[00:01:26.900]
these reports to anticipate and respond to

[00:01:28.900]
the needs of individuals within your

[00:01:30.900]
service area what's

[00:01:34.000]
the download button to save a copy of any

[00:01:36.000]
report to your computer or device for

[00:01:38.099]
further analysis you can even

[00:01:40.299]
pull reports into an existing Google or Microsoft

[00:01:42.400]
account for quick reference and

[00:01:44.599]
easy sharing with business partners and stakeholders
© 2024 Gale, part of Cengage Group