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Last Updated: August 18, 2023

Gale Business: DemographicsNow- Traffic Counts

This tutorial will show you how to use Gale Business: DemographicsNow to analyze traffic counts in a targeted area. Utilizing the traffic counts feature can support your discovery of the perfect business location.

Gale Business: DemographicsNow provides

you with access to traffic counts to help

find the perfect location for your business

to access traffic counts. Navigate to

the map section within the toolbar. Enter

a geography using the geography tool at the

top of the page to visualize your target area.

This can be a specific state city

or other area of interest or

continue with the view of the entire United


Once your geography has loaded onto the map,

select the traffic count drop down and

select enabled the colored

dots correlate to the quintiles listed in

the traffic count. Drop down

to view traffic count numbers, toggle the

show counts. Option on

the numbers that appear next to the dots are

the numbers of daily vehicles traveling through

that spot in any direction

averaged over a year.

You can download the traffic count utilizing

the download report button. This report

provides the data based on street names

in a chart format.
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