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Last Updated: August 18, 2023

Gale Business: DemographicsNow- Traffic Counts

This tutorial will show you how to use Gale Business: DemographicsNow to analyze traffic counts in a targeted area. Utilizing the traffic counts feature can support your discovery of the perfect business location.

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Gale Business: DemographicsNow provides

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you with access to traffic counts to help

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find the perfect location for your business

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to access traffic counts. Navigate to

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the map section within the toolbar. Enter

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a geography using the geography tool at the

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top of the page to visualize your target area.

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This can be a specific state city

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or other area of interest or

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continue with the view of the entire United

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States.

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Once your geography has loaded onto the map,

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select the traffic count drop down and

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select enabled the colored

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dots correlate to the quintiles listed in

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the traffic count. Drop down

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to view traffic count numbers, toggle the

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show counts. Option on

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the numbers that appear next to the dots are

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the numbers of daily vehicles traveling through

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that spot in any direction

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averaged over a year.

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You can download the traffic count utilizing

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the download report button. This report

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provides the data based on street names

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in a chart format.
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