[00:00:05.179]
Gale Business: DemographicsNow provides
[00:00:07.309]
you with powerful detailed heat maps broken
[00:00:09.538]
into quintiles to better understand your market
[00:00:11.939]
based on key metrics.
[00:00:13.759]
To create a heat map. Access the map
[00:00:15.929]
section from the toolbar. Enter
[00:00:17.978]
a geography using the geography tool
[00:00:20.039]
at the top of the page to visualize your target
[00:00:22.138]
area. This can be a specific state
[00:00:24.600]
city or other area of interest
[00:00:27.059]
or continue with the view of the entire United
[00:00:29.478]
States.
[00:00:30.519]
Once your geography is outlined on the
[00:00:32.590]
map, utilize the thematic control
[00:00:34.840]
section to choose a parameter of interest.
[00:00:37.689]
You have options including spending habits,
[00:00:39.929]
household income and educational attainment.
[00:00:42.950]
Your heat map will use different colors to break the
[00:00:45.020]
data into five quintiles. Quintiles
[00:00:47.679]
are created by taking the range from
[00:00:49.689]
the lowest to the highest recorded number
[00:00:52.098]
and dividing it into five parts.
[00:00:54.509]
To better visualize the quintiles. You can change
[00:00:56.889]
the color scheme as needed
[00:00:58.750]
to toggle between showing and hiding thematic
[00:01:00.990]
variables. Select the enabled
[00:01:03.020]
button found under thematic controls.
[00:01:05.760]
Thematic controls are a great way to visualize
[00:01:08.088]
complex data sets and decode demographic
[00:01:10.489]
patterns and consumer needs.
Gale Business: DemographicsNow provides
[00:00:07.309]
you with powerful detailed heat maps broken
[00:00:09.538]
into quintiles to better understand your market
[00:00:11.939]
based on key metrics.
[00:00:13.759]
To create a heat map. Access the map
[00:00:15.929]
section from the toolbar. Enter
[00:00:17.978]
a geography using the geography tool
[00:00:20.039]
at the top of the page to visualize your target
[00:00:22.138]
area. This can be a specific state
[00:00:24.600]
city or other area of interest
[00:00:27.059]
or continue with the view of the entire United
[00:00:29.478]
States.
[00:00:30.519]
Once your geography is outlined on the
[00:00:32.590]
map, utilize the thematic control
[00:00:34.840]
section to choose a parameter of interest.
[00:00:37.689]
You have options including spending habits,
[00:00:39.929]
household income and educational attainment.
[00:00:42.950]
Your heat map will use different colors to break the
[00:00:45.020]
data into five quintiles. Quintiles
[00:00:47.679]
are created by taking the range from
[00:00:49.689]
the lowest to the highest recorded number
[00:00:52.098]
and dividing it into five parts.
[00:00:54.509]
To better visualize the quintiles. You can change
[00:00:56.889]
the color scheme as needed
[00:00:58.750]
to toggle between showing and hiding thematic
[00:01:00.990]
variables. Select the enabled
[00:01:03.020]
button found under thematic controls.
[00:01:05.760]
Thematic controls are a great way to visualize
[00:01:08.088]
complex data sets and decode demographic
[00:01:10.489]
patterns and consumer needs.