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Last Updated: May 25, 2023

For CA: Marketing and Training Support from Gale

Why re-create the wheel? Gale’s support site for California’s K-12 Online Content Project,, offers a wide variety of free marketing and training materials. In this session, we explored social media posts, banners, bookmarks, tutorials, scavenger hunts and more as well as ideas for incorporating these into your marketing and outreach efforts.
Duration: 30 Minutes
Hello and welcome. I'm Stacey Knibloe with Gale. I'm your Gale trainer for California.

Thanks for tuning in to our Marketing and Training Support from Gale Webinar for California’s K 12 Online Content Project.

What I want to share during this session is really all of the materials that are available to you through our support site for promotion and marketing and also training.

So that you can feel comfortable with your Gale resources through the program, but also promote them and give you some tools.

So you don't have to recreate the way we've got a lot of great stuff for you to pick up and just start using.

So we're going to walk through that site and as always we'll wrap up with where you can go for more, support.

So certainly our support site has lots of great on demand help, but when you want to talk to a person, we want to be sure you know how to reach out to us and get in touch.

So let's go ahead and dive in. So, up first, just a quick reminder about what's available from Gale through California's K 12 online content project.

We have 3 resources available that really run the gamut from young kids up into high school and even adults, and college students.

So through your, K 12 and your public libraries, all your users can take advantage of this great content.

So a familiar name maybe, a first, Gale presents National Geographic Kids is a collection of National Geographic Kids Magazine, but then also videos, books, and images from, so it is really an amazing resource to be able to take kids into it to be able to take kids into it's often again kind of the name is

just to be able to take kids into it's often again kind of the name is just going to grab you first and, you know, for teachers, for librarians who want to get kids interested in science content, it's a great introduction.

And to those resources. There's, of course the magazine itself is kind of ended up for elementary, you know, getting into maybe middle school reading level.

But the books that are in the resource, we can have some content that goes down into pre K, and then up into middle school.

So lots of great stuff there. Moving up though for middle schoolers and high schoolers, Gale interactive science is an interactive database where you work with 3D models, to support science lessons.

So things, of course, for the, you know, biology classroom, the Earth science classroom, the chemistry classroom and so on.

It's really a virtual environment so kids can get in and zoom in and take apart, you know, different, models.

You've got, items in there, you know, of course, if we all dissect frogs, in our high school biology classrooms, you can do that virtually in this resource.

And there's lots of great supportive material as well. So students understand what they're working with.

They're not strictly working with just a model. There's a lot of content to go along with it to help put it in its context.

And in, in context environmental studies, as you can imagine, takes a deep look at, environmental science and it is a great resource.

I would say mostly high school, really there's some content in there for middle school tool, but also just adults interested in this area of science.

It is going to provide content from. That's a good reference sources so you can get more familiar with.

Environmental issues also though there's lots of great content coming out of academic journals. So there's some content, particularly if you're in a school setting where you can kind of stretch with your high school students great fit for say AP courses and things like that.

You also have things like case studies. You've got Of course, other current periodicals.

And, content even for conferences. So it's a great starting point to look at different environmental studies.

Issues. But of course, when you're in that resource and discovering all that content, you know, kind of that marketing maybe and promotion piece of the, resources has already happened, right?

You've led them where they want to go. So let's talk about those tools that we've got out there that you can take advantage of.

So everything I'm going to show you lives off of the support site that we've put together for the California Online Content Project and you are all just here at the top of the slide will take you to a site where you'll choose your library from the list and then basically what it does customize our support site so it

provides you support for those resources. You don't have to weed through the support for our 100 other resources that are out there.

So it's got lots of great stuff. We're going to again focus on the training. And marketing materials, but I'm going to give a brief mention to the access info that's available there too.

We've got lots of good tech support. And then just there on the right of the screen or sample of some of the things you'll find.

We've got a variety of tutorials. We've got ready to go social media posts, we have activities, you can use in the library or the classroom, lots of good stuff.

So I want to get out there and show you around. Go ahead and go out to the live site.

So this is the page I was referring to. Actually, let me go ahead. I'm going to make, things a little bigger here.

For the other end of the conference there or, the webinar there. So when you visit this page, which have a brief introduction, you know, confirming that this is the support site.

And then you can pick your school or library from the list here. And I'm just going to go ahead and choose one of the state agencies as an example here.

And once you've selected your organization, schools are listed by their district, and the public libraries by their, by their name as well.

You'll find immediately it gives you your access URLs for those 3 resources. And what's great about the URLs, those access, URLs is it's got built in geographic authentication.

So what it does is check to see where the user is coming from the clicks on them and if they're in California, it just lets them into the resources.

We have backup methods if folks don't like their location to be known through their browser.

We have other paths, you know, passwords, library card numbers, Google or Microsoft, user accounts, things like that.

We have lots of different options. That's one of the things you can reach out to us at Gale and talk about if you're interested in another authentication method.

But right off you've got those links and you can share them far and wide. These can go of course on library websites, but also teacher websites into a tweet, you know, really wherever you want to put them.

It's just a URL and it will go wherever regular URL will go. So we provide you your links there.

And then you'll see at the top of the page we've got a couple of menus and I'm going to use mine.

Yeah, annotation tool to call those out. So we've created a couple of links to get you to some of the content we've created for California, work for these products here.

We have a training page that lists all our upcoming and recorded webinars for California, and others that may apply.

We've got a marketing site. We have our VPATs for anyone interested in, the content are around how our databases conform with accessibility measures, the VPATs get into the real details on that.

And then we've also set up a separate link for, MARC Records for National Geographic Kids.

MARC records for the other resources are pretty much available elsewhere on the support site. We have to do a little something special for the Nat Geo Kids MARC records, so we've just made them easily available here. But that's a great discovery tool.

If you can put the MARC records for all of those eBooks, that's another way for users to discover that content.

So someone comes into your catalog and discover that content. So someone comes into your catalog and searches on sharks.

So someone comes into your catalog and searches on sharks. Boom, they find in a whole book living in National Geographic kids that they will link you right out of your catalog.

So definitely love that as a discovery tool. But let's dive into actually each of these resources.

So. We have of course your access URLs here, but the links here for the products are actually active into all of their support.

So if you click on one of them, it's going to take you to all the support we have for National Geographic kids.

And I'm going to do use one of my favorite tricks here. I'm just going to do a right mouse click over the link for National Geographic Kids and open up that page in a new window.

Cause I'm going to be jumping back and forth between each of these products. So I'm just going to get them all open.

But I really love these dedicated support pages for the products because it pulls together all of the.

You are all information, the brief description that you could copy and paste and use on your website. The database icons, but then all of our training and marketing materials.

We've got another menu here. At the top of the page, you can kind of quick or wrap top of the product page so you can quickly jump to certain points in the resource.

If I want to get right to the VPATs or NGO kids, I can with one click get there.

So we get separate menus for training and marketing, but it's all right here. On this page.

So easily can find our content and they're updated often. So as we add new support materials, new marketing materials, they will just get posted right to the same page.

So we're actually going to see some pretty new things on this page. So, and first, is marketing, right?

So spreading the word about these resources. We've got lots of tools. To help you do that.

And just using the marketing sub menu here, you can see communication templates, digital assets, critical materials.

Go ahead and jump down so we can take a look at these. So the communication templates are often going to be, example, emails you could send out to say teachers or parents.

It's maybe going to have a press release, a product summary, you know, no need to write these things from scratch.

It's hard to kind of stare at a blind piece of paper and get started, right? This gives you content to start with.

So you'll see in the communication templates, we've got a few of those for.

We also have lots of digital assets. So the more we kind of push content out and the way people absorb their content out and the way people absorb their content, maybe right through their phone or, their contact, maybe right through their phone or, their computer.

We've got lots of support for, their computer. We've got lots of support for that as well, different social media channels or, different social media channels or, even digital signage is something we're putting together.

And then of course, materials, right? We want to have our flyers, our bookmarks, our tent cards, things like that.

So you'll find those available here as well. And the social media content has been really popular and we've got some sources or some tools that are formatted for particular social media types.

So say for example, an Instagram post, you know, usually that square image, right? So we've got 600 by 600.

Social media image you can take advantage of. And you could of course put them. The link to your website, within this as well, but you can just easily download that image.

And, post it to your Instagram. Should you have one or wherever you like, right? These images can really be put anywhere.

Doesn't have to be social media, but. You kind of flip through that. You see, we've got different sizes to work with.

And the image may vary a little bit depending on which one you're looking at. For example, the web banner, something you could put on a website.

Just kind of elongates and, and, gives us a banner to host, where we need it.

So good stuff there. When I pop over to Gale Interactive Signs to explore some of the other marketing materials there.

So the communication templates I think are great too because this is something if you've got a newsletter that your library puts out or, any sort of communication.

Maybe you're pushing to teachers, administrators to parents, these communication templates give you something to start with.

So say for example, we've actually got a sample blog post. Now if you've got a blog, of course that's where it can go, but, it doesn't have to really, it's just some text you can use anywhere.

And I've already downloaded it just to give us a quick. There it is.

Look at it. So this is really just a word document. You can edit as needed and there's even spots for you to fill in your own access information so you can put your URL in and just highlighted and called out here.

But again, something to get started, right? You don't have to recreate the wheel. So could go into a newsletter could go into a block or go into a simple email.

That's a good stuff.

Right back to the support site. I’ll jump back for that. And then, context environmental studies, take a look at the sport here.

So again, we've got all that great stuff for, access. But as we, yeah, we've been using the menus to navigate, but really can just scroll all the content is here on the page.

We're going to come back to those training materials. But again, the marketing content, something I wanted to show you something a little newer that we're doing.

A lot of libraries are doing digital signage. You know, kind of a big monitor sitting out.

Maybe even hanging from the ceiling, you know, it varies in different libraries. We've got great large format images you can take advantage of.

So for example, homework help and, gives you a great image to work with there. So one of the things we do on these pages is you'll see some of this is themed around homework help, which certainly, Gale In Context: Environmental Studies, early the other resources we take on that can apply.

And then the ones that are termed specifically for the sources. You can see we've got the, very social media options here for, Gala context environmental studies.

As well. So you will see some that are more general. You know, different bookmarks and again, digital tools as well.

But just a quick browse through all of this content can even give you more ideas for what you might want to do.

So some of those more general images could certainly be handy elsewhere. Always have a bookmark, is, Popular request for marketing materials for the Gale resources.

So we've got some of these you can print yourself and much of this content that printable materials are built so that you can add your own library logo.

And I think if we look at the back of the book markets, we've got a spot where we can fill in your libraries, so you can direct folks right where you want them right from the bookmarks.

Good stuff there. So the marketing materials, are also constantly being updated. So always check back.

One of our focuses has been both for training and marketing materials is adding Spanish language content. For these tools you can see we've got a homework help choir in Spanish, and you'll find some others along the way.

We'll be doing more and more of this as time goes on. So we're never finished with all of these smart materials.

So always keep an eye on these pages, to find that new content.

Great marketing stuff. The other thing I wanted to point out, let me pop back to that main page here.

So this is again kind of where we started after we picked our library from the list. If you visit, the, let me go ahead and circle these again.

The sub menu items here from this page, particularly marketing, what you'll find is actually we've pulled all those pieces to one site for all 3 products.

So this can be a real time,. We're just looking to, you know. Find marketing materials for all 3 of them.

No need to visit the separate pages. We've pulled them all in here. We've also pulled in some general marketing materials, either ones that we've created specifically for California or again some other general ones.

To take advantage of and one of those speaks to how you can increase the database usage. So we have some great ideas in this.

It's 4 pages. Yes, 4 pages worth of ideas for ways to increase. Usage in your resources and draw folks into them.

So, other things I'm sharing today, but then others, you know, some database features and things like that.

So some really great ideas here. So again, you can visit the individual sites as I've done so far, but again, from that main page there.

We pulled together all the marketing materials and while we're here and it'll lead us into looking at training.

So after you've done all this promotion, right, you want to be sure that your library staff is ready to meet the needs from all those folks that are so excited about using these.

So if you visit the training site, you'll find the webinars that we provided for California and any upcoming sessions.

There's our session right now. But you'll see the recorded sessions as well. So you can dive deeper.

What's nice about the recorded webinars is they really are built for library staff. They dive deeper into the.

And you know, often are focusing just on the resource, but then also sharing ideas for ways you can, you know, put it to work in your school or library.

So. You know, it is they're typically going to be like, you're usually at least 30 min long, although we do offer some quick sessions for quick topics here and there.

And then we start digging into some of the other additional training materials and I'm actually going to do that from those individual sites.

So let me go ahead and pop back to National Geographic kids and we'll explore some of the training materials there.

So the training materials are produced by the training team. We actually have someone on our team dedicated to producing this content.

So they often are hosting webinars like I'm doing right now, but they're also producing these materials.

And to get you your library staff again up to speed. I really do like the recording webinars.

I think they do dive deep. However, we have quick learning as well. So something like the tutorials are really built for end users.

They're typically, I don't think we have any that are more than maybe a minute and a half long.

They're often fairly short just to kind of show you some targeted things you can do in the resource, and really pick up on.

You know, some quick tricks for putting these resources. To work, but there's something you could use with a student, but also, you know, your sales for quick learning.

So, the on demand, video content. The kind of big difference here is going to be recorded webinars are going to be more detailed tutorials are going to be you know that bite size learning.

So we have, some of those, let me actually pop over. And take a look at the training tools.

I like to point out the. Tutorial for Gale interactive science, just some folks can get a little bit more understanding about how they work with the models.

And these are the tutorials and the any of the video I should say is going to have close captioning to go along with it we actually even have embed links if you want to bed them elsewhere.

There's a transcript always to go along with the tutorials as well. So you can kind of, I'm more of a reader, than a watcher often.

So I like to take advantage of the transcript to make sure it's got kind of what I'm interested in.

But you've got these tutorials to work with. And I’ll just ahead and let this one run.

But again, fairly sure. Oh, actually, this was a little longer, but 3 and a half minutes on.

So now, in this case, speak to our other Gale interactive resources, but really they all work the same ways.

Go ahead. That. But great stuff and the tutorials and again that more white-sized learning.

And then again, just talking about some more of our training materials moving over here to bail in context environmental studies.

We have lots of or pass the video content into our principal tool. So like marketing has printable tools we do on the training team as well.

Again, perfect for me. That's the type of learner I am. I like something on a piece of paper, that I can follow along with and I look at my screen at the same time.

That's definitely more my speed of learning. So you can see a few are just kind of dedicated to the resource like the tip she or just here's some quick tips for using it.

But we've also got content here around other ways that, you might make use of the resources.

So for example, you can embed many of these, actually all of these in your. Learning management system if it's LTI 1 point oh compliance so something like canvas or schoology you can embed this content.

Right into the sources. So students don't leave your LMS environment, they just get the content right through an assignment or something that a teacher may set up or reduce the link out to the resource.

So it does take a little bit of work to get that to set up though and these guys will help you do that.

So we got those step by step tools, to enable that type of feature. So really handy.

You've also got, again, the tip sheets and then what you also sometimes are resource guys, which are more like users manual.

So those can be a bit more detailed. And then sometimes they just speak to a tool within the resource.

So within environmental studies, we offer we offer content level. So there's just a guide to how those work.

So. Lots of different learning tools, but to suit your own learning styles. So great stuff to get folks kind of.

Ready to use these resources and trained out. And then last I wanted to talk a bit about the kind of additional activity type tools that we've created for each of these resources.

So again, I'm going to pop back to National Geographic Kids here and you'll see we've got a section dedicated to lessons and activity.

So you might find lesson plans here, scavenger hunts. We actually just launched a new feature or a new tool for NGO Kids last week.

It's really to help with summer slide and you know encourage learning a bit during the summer as well.

So this is our a question a week tool for parents actually to take advantage of or certainly something you could do in the library as well.

So asking kids a question every week. If they go into National Geographic kids to help find the answer.

So how many pandas are left in the wild? What's the biggest? And these are kind of like flip cards.

You'll have a little tools there on the back to, give me answers, but. Really?

A really kind of neat way to get kids engaged into the research and learn and learn about the research process and how you find your information and just pick up a lot of skills around information literacy and engage them with content they love, right?

Forget your kids, animals, science and all of that. So that's a good stuff. And for Gale Interactive Science, we've got.

For me. We've got a, I wanted to share. Now we are in the process of combining these.

Scavenger hunt document and then the basically the key, the scavenger hunt answers in separate documents for combining those.

This summer it's one of our projects to bring those together. I have, you know, less links on the page a bit.

So right now they're separate, but these will be combined into one document later. So I apologize.

I'm like to have this one open too.

Yeah, go in here.

There we go. So these are scavenger hunts again intended for you to be able to, you know, print out and uses an activity in the classroom or the library and a lot of most of these are word documents you can't edit them a bit as needed if you want to image maybe to a specific, you

know, topic or something like that. We've got animal selling here, but if you wanted to shift it and make it broader or narrower, you know, and work with the, and edit those as well.

So, your hunts are great and then. Again, the last single I wanted to share here. We do have sample lesson plans for many of our resources.

So we don't have, we'll get one up there this summer. But you can find one here for the summer.

But you can find one here for Dale and Contact Environmental Studies. We have a Save the Bees lesson plan.

This was, themed after National Honey Month, which I think is in the fall.

I'm remembering, right? But, you know, certainly an issue, you know, which you hear about on the news and, we've now got a lesson plan to kind of go along with something topical that's happening in the world, but can of course be supported in the classroom and take advantage of some of

the resources within. So this is a great way to show teachers how they can take advantage of your library resources right in the classroom.

And make it part of their, tool, you know, making great supplements to their textbooks.

They stay up to date. We're always adding new content in so. We would stay ahead.

Of your textbook. So good stuff here in the training tools as well. So there's lots of other great content on the support site.

If you take a look at the top banner here, you can kind of browse to the different sources that are here.

So we've spent a lot of time basically within the training center content and the marketing materials, but we have other support for.

You know, kind of the tech side of the resources. Working with the usage tools. Things like that.

And then of course, you've got paths to find your contacts at Gale as well, that connect with us.

And you can always find that information here. I'm of course, about to share it as well.

Let me pop out to that and we'll start wrapping up here and sharing our contact info.

So you can always help her reach out to me as your trainer. I am happy to answer questions.

If I don't have the answer, I'm a librarian as well, so I know where to go to get them.

So I'm happy to track down that answer or put you in touch with the person who has it.

So feel free to reach out to me. Another great person to get to know, is your customer success manager.

They are. The people who really help me be successful with the resources. So if you're getting the resources set up, you want to explore another authentication method.

You have questions about your usage. You want to create a marketing plan and they can help you with all of that.

The great thing about the CSMs is they do specialize by library type and location. So whoever you work with knows California, they know about the statewide program and they'll specialize in school or public libraries.

So that will be the people they work with all the time, they can share success stories from what other libraries have done.

And are really able to consult with you and create, you know, a program or whatever you may be after.

So they're a great person to get to go. If you email this inbox, it will just end up being routed to the right person for your institution.

And to stay up to date with all of everything that's going on with Yale, I do encourage you to sign up to and subscribe to our blog.

Lots of good stuff there. There are great, inspirational stories for what libraries and schools have done.

We often are, I should say, okay, we do put out all of our product updates there. So when something's new or there's great new content, there's a great new feature, the blog will always make sure you know.

And then of course we push all that to our social media. Channels as well so you can always follow us there.

So that's what I wanted to share with you about promotion marketing for the resources, you know, lots of good stuff out there.

I encourage you to take a look at site and, take advantage of all that's there, but also keep an eye on the site, right?

We do update and add new content all the time. So we love to hear your feedback. We would, will be following up and asking what you thought of the webinar.

We'd love to, you know, your what else we could be doing for other materials you'd like to see that we can offer.

So definitely let us know on your thoughts. So thanks so much for tuning in. Have a great rest of your day and, you'll get an email follow up with the link to the recording and all the tools here.

Thanks folks.
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